Ask less
via Conversion Rate Experts
If you ask for less, you don’t need to use as many words. Redesign your conversion funnel so that each step becomes less commitment.
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Content deep dive
David C. Baker & Blair Enns via 2Bobs
Go an inch wide and a mile deep in your content.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Keep it simple
via Marketer Milk Newsletter
“People love designs that make their lives simpler.”
Design | Takeaway Submitted by Martha, Email Marketer
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Consistently reliable
Rand Fishkin via SparkToro
“Email is the most consistent, reliable marketing channel on the web.”
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Care vs. Competition
via Marketer Milk Newsletter
“Competition is an illusion if you’re creating stuff you genuinely care about.”
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Website conversion breakdown
via Marketer Milk Newsletter
When people visit your website, this is what usually happens: 100% visit, 10% sign up, 5% use, 1% subscribe, 0.3% stay.Conversion
Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Losing their punch
Luis Berumen Castro via Medium
“There will always be a moment when our metaphors become so stretched out and overutilized that they stop working or, worse, prevent us from fully understanding a higher truth.”
Writing | Takeaway Submitted by Martha, Email Marketer
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Bite-sized messages
via Conversion Rate Experts
“No matter how educated your audience, make your message easy to consume
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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No pressure
Erik Messaki via Medium
On the hero tile, never use the CTA to exert pressure.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Rhyme for a credibility climb
Phil Agnew via Nudge
“Researchers McGlone and Tofighbakhsh found that rhymes boost believability by 17%.”
Writing | Takeaway Submitted by Jessica, Email Marketer
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