Email still reigns
Katrina Kirsch via HubSpot
46% of smartphone users still prefer to hear from brands via email over other channels.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Look back to move forward
Ana Balashova via Selzy
Nostalgia marketing taps into shared cultural memories, creating an emotional connection that drives loyalty and trust.
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Impressing, not connecting
Amanda Natividad via SparkToro
Mistake: writing for your peers, not your audience.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Loyalty loves effort
Phil Agnew via Nudge
Customers value additional effort—not just how quickly you can get them what they want.
Conversion Rate Optimization | Takeaway Submitted by Jessica, Email Marketer
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Cut out the crowd
via Conversion Rate Expert
Scan your materials for phrases like “Some of you” or “those of you” and switch to “you.” Personalizing the message makes it more direct, relatable, and impactful.
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Time on the edge
James Clear via his 3-2-1 Newsletter
The common narrative is that kids learn faster than adults, but they spend a large portion of their day attempting things on the edge of their ability.
Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Kill the pain
Pierre Herubel via Pierre’s Content Guides
“It’s easier to sell ‘painkillers’ than ‘vitamins’ because the need is more urgent.”
Sales | Takeaway Submitted by Martha, Email Marketer
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Go out of order
Matthew Dicks via Think Fast Talk Smart
Oftentimes, a story is best not told chronologically.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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VS Power
Kushagra Oberoi via Medium
Comparison is key in making people convert.
Writing | Takeaway Submitted by Jessica, Email Marketer
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More than just words
Kateryna Abrosymova via From Reads to Leads
“A writer is a person for whom writing is more difficult than it is for other people.”
Writing | Takeaway Submitted by Martha, Email Marketer
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