Your seasoned advisor
Maya Sayvanova via Medium
“Intuition is like a seasoned advisor—cool, calm, collected. Intuition doesn’t rush. It’s patient.”
Productivity | Takeaway Submitted by Jessica, Email Marketer
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Have no fear
James Clear via his blog
There is no need to fear any problem you are working on.
Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Dopamine design
Joe Burns via Fast Company
“Dopamine design” is a switch to fun, bold colors, and playful packaging designs to excite customers and make consumption feel as quick and joyful as possible.
Design | Takeaway Submitted by Sophia, Content Marketer
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Clue clients-in
Benjamin Watkins via La Vie Ben Rose
Address common objections using client-in language.
Strategy and Planning | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Clear first catchy second
Lindsay Kolowich Cox via HubSpot
“Write a subject line that is clear first and catchy second. Never sacrifice clarity for the entertainment value.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Make em’ laugh
Matthew Dicks via Lenny’s Newsletter
"In addition to getting people to like you, humor is a highly effective means of convincing people that you can be trusted."
Writing | Takeaway Submitted by Sophia, Content Marketer
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Crush customer objections
Benjamin Watkins via La Vie Ben Rose
Most common customer objections: lack of budget, need, trust, time, urgency, and authority.
Strategy and Planning | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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FOMO works
Lindsay Kolowich Cox via HubSpot
“Creating a sense of urgency or scarcity encourages your recipients to act quickly or risk missing out."
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Think long write short
Laura-Jade Harries via LinkedIn
Short text shouldn’t mean shortcuts. Plan your message with the same depth as an essay, then edit ruthlessly.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Sarcasm kills clarity
Greg Kratz via FlexJobs
“Light-hearted tones and sarcasm don’t always come across in an email. When in doubt, take as much time as you need to confirm a clear understanding of everything being said.”
Writing | Takeaway submitted by Martha, Email Marketer
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