Pull the trigger
Talia Wolf via GetUpLift
Use psychological triggers in your copy and design to improve conversion rates and increase campaign ROI.
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Legit with 50+
Frank Isca via the Weidert Group
Weidert Group confirms reaching 50+ blog posts triggers Google to deem the website as legit.
Blogging | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Serve leadership
Russ Klein via the American Marketing Association
Leadership is a service to the team.
Teamwork | Takeaway Submitted by Rachael, Project Manager
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What do they think?
surefoot via their blog
Learn what your users think about your website. Use interviews, surveys, usability testing, and card sorting.
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Make it easy
Staff Writers via B&T
“We overestimate the impact of appeal, we underestimate the impact of friction.”
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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C x 3
Greg Kratz via FlexJobs
“No matter how you’re communicating, you won’t go wrong if you focus on these three Cs: Clear, Consistent, and Concise.”
Writing | Takeaway Submitted by Martha, Email Marketer
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Landing page play button
Tajammul Pangarkar via Market.us Scoop
“Using videos on landing pages can increase conversions by 86%.”
Conversion Rate Optimization | Takeaway Submitted by Jessica, Email Marketer
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Personal professional
Anton Sten vis his blog
“I am a professional because I am personal.”
Teamwork | Takeaway Submitted by Martha, Email Marketer
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Get in their head
Complete Conversion Optimization Course via Udemy
Get inside your client’s head. Ask: “What’s going on in your life that made you decide to purchase this product or service?”
Strategy & Planning | Takeaway Submitted by Jessica, Email Marketer
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Just-right engagement
Dela Quist via Only Influencers
“While avoiding excessive emails is important, a weekly email can balance top-of-mind engagement and avoid email fatigue.”
Email Marketing | Takeaway Submitted by Sophia, Content Marketer
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