Takeaways

FAQs always

via The Marketing Architects Podcast

“We took a sample of around 10,000 domains. 10,000 top performing, 10,000 bottom performing. FAQs were present 848% more often in the top performing set.”

SEO | Takeaway Submitted by Sophia, Content Marketer

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More science than art

Adam Kleinberg via LinkedIn

“Perhaps, marketing is trending towards being an art OF a science. But that art ain’t going away.”

Email Marketing | Takeaway Submitted by Becca, Digital Marketer

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Polish ≠ perfection

Arin Bhowmick via Medium

“A visually polished interface can mask deeper issues: unreliable outputs, opaque decision-making, brittle behavior at the edges…”

Design | Takeaway Submitted by Sophia, Content Marketer

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Trust what’s left unsaid

Maxim Kich via Medium

“We’re terrified of ambiguity, so we over-explain, over-label, over-guide. But sometimes the most elegant design is the one that trusts the user to understand without being told.”

Design | Takeaway Submitted by Sophia, Content Marketer

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Make it simple

Benjamin Watkins via La Vie Ben Rose

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Innovation iceberg

Kike Peña via Medium

“Innovation is the result of solid knowledge, experience, and good practices.”

Productivity | Takeaway Submitted by Sophia, Content Marketer

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​SEO <3s AEO

via The Marketing Architects Podcast

“If you want to win wherever people are searching in AI, you at least have to have two major approaches. One with ChatGPT, and one for the Google Suite.”

SEO | Takeaway Submitted by Sophia, Content Marketer

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Automate wisely

Joe Domaleski via Medium

“Just because something can be automated doesn’t mean it should be.”

AI | Takeaway Submitted by Martha, Email Marketer

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Bulletproof email buttons

via Litmus

“Swap your GIFs, PNGs, and JPEGs for HTML and CSS. By only using code, the button will display in all email clients even with images off.”

Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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​Emotion wins the race

Maxim Kich via Medium

“The brain treats emotional information differently from neutral information: it prioritizes it, and stores it more deeply.”

Design | Takeaway submitted by Sophia, Content Marketer

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