Data for sticky stories
via No Stupid Questions Podcast
“For sticky stories to also be believable, you should include as much data as you possibly can.”
Writing | Takeaway submitted by Martha, Email Marketer
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Clarity before AI
Joe Domaleski via Medium
“AI works best when applied to well-defined, repeatable tasks...When AI is used without a clear purpose, it often creates more work instead of saving time.”
AI | Takeaway submitted by Sophia, Content Marketer
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Authenticity still wins
via Litmus
To break through, top performers are doing what they’ve always done: building authentic connections and delivering real value to each subscriber.
Email Marketing | Takeaway submitted by Leah, Digital Marketer
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Urgency drives opens
Neil Patel via NP Digital
“Emails with urgent subject lines tend to get opened more often because they leverage FOMO.”
Email Marketing | Takeaway submitted by Martha, Email Marketer
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Don’t ignore Bing
via The Power MBA
Bing does not win on search share—but there is still an audience opportunity. Don’t forget to optimize for Bing too.
SEO | Takeaway submitted by Sophia, Content Marketer
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Automate with intent
Joe Domaleski via Medium
“Just because something can be automated doesn’t mean it should be.”
AI | Takeaway submitted by Martha, Email Marketer
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Write in images
Eddie Shleyner via Very Good Copy
Abstract words (“impaction,” “tooth decay”) make readers work. Concrete images (“termites eating your teeth”) make the picture appear instantly.
Email Marketing | Takeaway submitted by Martha, Email Marketer
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Medium match
via Think Fast Talk Smart Podcast
Match the communication channel to the goal. Email, phone, and video each work best for different outcomes.
Teamwork | Takeaway submitted by Sophia, Content Marketer
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Measurement canary
Robert Rose via Content Marketing Institute
“Measurement is the canary in the coal mine…If you can’t measure, you can’t prove value.”
Technology | Takeaway submitted by Leah, Digital Marketer
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The after-click
Oli Gardner via Unbounce
Confirmation pages are still underused. Use yours to ask for a follow, give a freebie, suggest something similar, or invite an email signup.
Conversion Rate Optimization | Takeaway submitted by Sophia, Content Marketer
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