Design the fold
Huei-Hsin Wang via the Nielsen Norman Group
The fold, the area of the page visible without scrolling, is pivotal because users are inclined to scroll further only if what’s displayed above the fold captures their interest.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Share $$$
Sam Dunning via the Marketing Millennials
“I don’t want to sit on a 30-45 minute qualification call to then realize that you’re 10x what I’ve budgeted. Just share the price of your offer on your website.”
Sales | Takeaway Submitted by Sophia, Content Marketer
Read Source
Ask why x5
via Mind Tools
“The 5 Whys technique is a problem-solving method that involves asking “Why?” 5 times to uncover the root cause of a problem.
Teamwork | Takeaway Submitted by Sophia, Content Marketer
Read Source
AI hot air
Donald Miller via the Business Made Simple Podcast
The use of AI’s go-to adjectives like “intricate,” “innovative,” meticulous,” and “versatile” has skyrocketed.
AI | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
SEO KPIs
HubSpot Academy SEO Certification Course
Keep track of these SEO metrics: organic traffic, keyword ranking, conversion rate, bounce rate, page load time, and backlinks built.
SEO | Takeaway Submitted by Martha, Email Marketer
Read Source
Empathetic marketing
Carmen Collins via CM Institute
Marketing with empathy is walking in your customers’ shoes until they start to feel like yours. It requires constant communication and deep understanding.
Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Format first
HubSpot Academy SEO Certification Course
“Google favors content that best answers the search query in a simple, concise format.”
SEO | Takeaway Submitted by Martha, Email Marketer
Read Source
Legible contrast
Rob McKaughan via Microsoft
Higher contrast makes text more believable because of its higher legibility
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Drive conversions
Shanelle Mullin via CXL
6 types of social proof you can use to drive conversions: case studies, testimonials, reviews, social media, trust icons, and data/numbers.
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
Read Source
Present greatness
Donald Miller via the Business Made Simple Podcast
7 parts of a great presentation: The problem you solve, the solution, a bridge, the steps from the problem to the solution, what is at stake, the benefits, and a call to action.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source