Be useful
Katrina Kirsch via HubSpot
59% of Americans say the emails they receive are not useful. Send your clients and prospects emails with a purpose.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Marketing PB&J
TopHat via Please Advise
“Content Marketing and SEO are like peanut butter and jelly. They’re great on their own, but together? That’s where the magic happens.”
SEO | Takeaway Submitted by Martha, Email Marketer
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Find your keywords
HubSpot Academy SEO Certification Course
There is no single correct way to do keyword research. Adapt it to your business and your target audience.
SEO | Takeaway Submitted by Martha, Email Marketer
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Benefits in the details
Nick Nolan via Medium
Benefits are a necessary selling point, but they won’t sell anything on their own. Include the details—the facts and features that give the customers context to move forward in the buying process.
Strategy & Planning | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Reel in readers
Shira Packer via Medium
“A good headline reels you in, sucks you up, and spits you out feeling better about yourself before you click on it.”
Writing | Takeaway Submitted by Sophia, Content Marketer
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Balance your SEO
HubSpot Academy SEO Certification Course
A good SEO strategy works to build relevancy and authority. If one is too low, it won’t matter how high the other is.
SEO | Takeaway Submitted by Martha, Email Marketer
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Offer guidance not work
David C. Baker via 2Bobs
Bosses and managers have to be careful about stepping in and doing the work. Employees will feel they're just stripped of confidence. Instead, offer guidance.
Teamwork | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Lead your readers
Chase Diamond via his LinkedIn
After the headline, the lead is the most important part of your copy. Keep your readers engaged using these 6 types of leads.
Writing | Takeaway Submitted by Sophia, Content Marketer
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Start with a punch
Please Advise via TopHat
YouTube is like emails. “First impressions count. Start your videos with a punch—something intriguing. Hook viewers in the first few seconds, and you’ve won half the battle.”
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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AI vs Humans
Victoria Kurichenko via Medium
Can you tell if something is written by AI or a person? Here are 7 ways AI content differs from human writing.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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