Design the headline
Kate Agena via Medium
Craft your headline for the audience, the purpose, and the context. Write a headline as either a direct statement, a benefit-led statement, or a friendly guide.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Unlock credibility
Tommy Clark via X
Successful social content is built on credibility. Unlock credibility by knowing your target audience.
Social Media | Takeaway Submitted by Sophia, Content Marketer
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Churchill agrees
Todd Rogers via Writing for Busy Readers
Making reading easier is more effective, kind, and accessible.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strate
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Search snippets
HubSpot Academy SEO Certification Course
“As Google gets better at understanding search intent, it wants to give searchers an immediate answer. That answer comes in the form of a featured snippet.”
SEO | Takeaway Submitted by Martha, Email Marketer
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Dangerously “easy”
Chase Dimond via LinkedIn
“Marketing is the most difficult profession that looks ‘easy,’ which is dangerous. Why? Because bad marketing can make great products fail.”
Marketing | Takeaway Submitted by Sophia, Content Marketer
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Express experience and authority
Alex Manea via Medium
No matter what topic you write about, try to show as much experience, expertise, and authority as possible.
SEO | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Social media isn’t about you
Kristen Baker via HubSpot
80% of your social content should be anything that engages your audience, while only 20% should promote your own brand.
Social Media | Takeaway Submitted by Sophia, Content Marketer
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Subject line dead zone
Ann Wylie via Wylie Communications
“30 to 90 characters is the dead zone, and will reduce the chances of opens and clicks in an email.”
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Human beats AI
Neil Patel via NP Digital’s On Demand Webinar
94.12% of the time, human content outranks AI content when it comes to SEO.
AI | Takeaway Submitted by Jessica, Email Marketer
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Tell to sell
Roger Horberry via HubSpot
Marketing isn’t the stuff you sell—it’s the story you tell.
Writing | Takeaway Submitted by Martha, Email Marketer
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