Say no
James Clear via his 3-2-1 Newsletter
The less obvious way to buy back your time is to say no.
Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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HTML family tree
Udacity
HTML documents are set up like a family tree. There are parents, children, and siblings.
Design | Takeaway Submitted by Sophia, Content Marketer
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Stick to the story
Stephen King via On Writing: A Memoir of the Craft
“When you write a story, you’re telling yourself the story. When you rewrite, your main job is taking out all the things that are not the story.”
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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EAT for SEO
HubSpot SEO Certification Course
Google cares about E-A-T when it comes to ranking: Expertise, Authoritativeness, Trustworthiness.
SEO | Takeaway Submitted by Martha, Email Marketer
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What’s the best that can happen?
Amantha Imber via Harvard Business Review
Stop asking: “What’s the worst that can happen?”; Start asking: “What’s the best that can happen?”
Strategy & Planning | Takeaway Submitted by Rachael, Project Manager
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Feel-good patterns
Louis Grenier via STFO Newsletter
If you can't find your talent, do more of what “makes you feel good.” Trust the process; the pattern will show up eventually.
Productivity | Takeaway Submitted by Jessica, Email Marketer
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Why emails fail
Mehdi Hussen via SendX
Top reasons email marketing campaigns fail: sending out bulk emails, not cleaning email lists, using spam trigger words, not segmenting users, not following up, and sending irrelevant content.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Create your swipe file
Benjamin Watkins via Medium
Collect inspiration from classic ads, famous brands, or anywhere you see inspiring copy to create your swipe file.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Empowerment over rightness
Derek Gleason via CXL
Don’t get stuck in the Should-How Fallacy. “Being right doesn’t create value; empowering others to succeed does.”
Marketing | Takeaway Submitted by Martha, Email Marketer
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Wilting first impressions
Jonathan Pay via Holistic Email Marketing
“It’s like going to a new doctor whose office plants are dead. What impression does that give?” Think of that when working on your email design
Email Marketing | Takeaway Submitted by Rachael, Project Manager
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