Consolidate feedback
George via Radix Communications
Consolidate your feedback for your team, partners, and clients. Giving feedback in bits and pieces only makes the job more difficult for the creator.
Teamwork | Takeaway Submitted by Rachael, Project Manager
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Keep it bite-sized
Madison Z. Vettorino via HubSpot
Using excessive language can have the exact opposite effect of what we want. Keep copy “bite-sized” without sacrificing accuracy and authenticity.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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404 silver linings
Konrad Sanders via Creative Copywriter
“A 404 page isn’t exactly where you want your web users to end up. But that doesn’t mean you can’t make it stand out with some genius copy. Add a silver lining to an otherwise dead-end.”
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Creativity sells
LinkedIn's Learning to Write Marketing Copy Course
“If it doesn’t sell, it’s not creative.”
Sales | Takeaway Submitted by Jessica, Email Marketer
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Deep to simple
Frances Frei via TED Talk
Our job is to understand things so deeply we can explain them simply.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Weekdays > weekends
Nathan Ellering via CoSchedule Blog
Saturday and Sunday are the worst days to send email. Saturday took sixth place in five of 10 studies and seventh place in four of 10 studies. Sunday took sixth place in four of 10 studies and seventh place in five of 10 studies.
Email Marketing | Takeaway Submitted by Sophia, Content Marketer
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ChatGPT cheat sheet
Hamna Aslam Kahn via LinkedIn
ChatGPT Prompting Cheat Sheet.
Writing | Takeaway Submitted by Jessica, Email Marketer
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3…2…1…headlines!
Please Advise via Top Hat
You have mere seconds to grab attention. Make your headlines bold, clear, and benefit-focused.
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Fill in the b___k
Phill Agnew via the Nudge Podcast
Generation Effect: Words with b____s are more memorable.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Skip the “we”
Chris Long via Search Engine Land
Don’t use first-person language [in blogs] to win featured snippets.
SEO | Takeaway Submitted by Rachael, Project Manager
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