Detect AI text
GPTZero
Test your AI awareness. Was this text written by a human or AI?
AI | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Persuade simply
Scott Adams via Dilbert Blog
“Business writing is about clarity and persuasion. The main technique is keeping things simple. Simple writing is persuasive.”
Writing | Takeaway Submitted by Martha, Email Marketer
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Google EATs
Neil Patel via NP Digital’s On Demand Webinar
Google doesn’t care if the content is AI or human generated, it just cares about the EAT principles: Expertise, Authoritativeness, and Trustworthiness.
SEO | Takeaway Submitted by Jessica, Email Marketer
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Start untrapped
David C. Baker via Punctuation
Don’t be trapped by the things you started. When you start something, think of it as a trial, estimate the duration, stop something else to make room, and make a plan for stopping it.
Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Bite the SEO bullet
HubSpot Academy SEO Certification Course
“SEO is ongoing and cumulative: there is no silver bullet or quick fix. It’s a long-term strategy.”
SEO | Takeaway Submitted by Martha, Email Marketer
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Make Google care
HubSpot Academy SEO Certification Course
“Google doesn’t care how interesting your content is—it cares about how interesting other people think your content is.”
SEO | Takeaway Submitted by Martha, Email Marketer
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Break your copy
Chase Diamond via his newsletter
Use broken sentences in your copy. Start sentences with words like “and” or “but.” It’s easier to read. And easier to understand. But more importantly, it makes them keep reading.
SEO | Takeaway Submitted by Martha, Email Marketer
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AI validation
David Gewirtz via ZDNet
Ask ChatGPT, “Why do you think that?” or “What evidence supports your answer?” to validate its responses.
AI | Takeaway Submitted by Jessica, Email Marketer
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Think mobile
Luisa Zhou via her blog
Mobile devices account for about 60 percent of email opens. Optimize emails for mobile first, not second.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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People, not companies
David C. Baker via Punctuation
“Companies are really people.” No matter the business you’re in, have the mindset of working with the person—the client.
Marketing | Takeaway Submitted by Rachael, Project Manager
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