Assume generosity

Brené Brown via James Clear's Newsletter

“Our relationship is only a trusting relationship if you can assume the most generous thing about my words, intentions, and behaviors and then check in with me.”

Teamwork | Takeaway Submitted by Rachael, Project Manager

Read Source

Take the time

Omid G. via Marketer Milk

“SEO takes time.” Often, it can take 3-6 months before you start seeing your content rank.

SEO | Takeaway Submitted by Martha, Email Marketer

Read Source

Necessity over trends

Erica Santiago via HubSpot

Personalization is a necessity in email marketing. It should be in every email. It’s not a trend. Trends are something you test.

Email Marketing | Takeaway Submitted by Martha, Email Marketer

Read Source

Teach new

Pamela Bump via HubSpot

“People are driven to read blogs that teach them how to do something new.”

Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

Read Source

Start crisp

Frances Frei via TED Talk

Start with your point in a crisp half-sentence, then give your supporting evidence. Get people invested, then share your awesome ideas.

Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

Read Source

Trust the curve

Tom Foster via Management Blog

“According to the J-curve principle, productivity on anything new will decline before it gets better.”

Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist

Read Source

Mark your 2024 calendars

Katie Sehl via Hootsuite

Here’s a complete list of 2024 social media holidays for your content calendar!

Social Media | Takeaway Submitted by Martha, Email Marketer

Read Source

Control the sarcasm

LinkedIn Marketing Copywriting Course

Avoid sarcasm and subtleties in marketing copy. There’s no guarantee that it will land with your audience the way you intend.

Email Marketing | Takeaway Submitted by Jessica, Email Marketer

Read Source

Optimize AI

Iterable

AI is a process. AI is anything but out-of-the-box ready. You need to collect and optimize AI outputs.

AI | Takeaway Submitted by Martha, Email Marketer

Read Source

Tiny moments make big stories

Jay Acunzo via his blog

“We're surrounded by tiny moments and lived experiences every single day that could be used to craft powerful stories.” Use those moments to connect with your audience.

Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

Read Source