Should-how fallacy
Derek Gleason via CXL
Don’t get stuck in the Should-How Fallacy. “Being right doesn’t create value; empowering others to succeed does.”
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Email overload
Jory MacKay via RescueTime
The average knowledge worker “checks in” on email and IM every 6 minutes.
Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Library of keywords
Rachel Leist via HubSpot
Your keyword goal should be to build up a library of helpful content on topics (i.e., keywords) related to your business.
SEO | Takeaway Submitted by Martha, Email Marketer
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News-jacking
Tracey Wallace via Workweek
News-jacking: take a trend, write a content piece featuring experts only your company could talk to, and then produce an opinion piece that helps your target audience.
Writing | Takeaway Submitted by Sophia, Content Marketer
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$1 = $42
Luisa Zhou
Email generates $42 for every $1 spent.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Be useful
Katrina Kirsch via HubSpot
59% of Americans say the emails they receive are not useful. Send your clients and prospects emails with a purpose.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Marketing PB&J
TopHat via Please Advise
“Content Marketing and SEO are like peanut butter and jelly. They’re great on their own, but together? That’s where the magic happens.”
SEO | Takeaway Submitted by Martha, Email Marketer
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Find your keywords
HubSpot Academy SEO Certification Course
There is no single correct way to do keyword research. Adapt it to your business and your target audience.
SEO | Takeaway Submitted by Martha, Email Marketer
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Benefits in the details
Nick Nolan via Medium
Benefits are a necessary selling point, but they won’t sell anything on their own. Include the details—the facts and features that give the customers context to move forward in the buying process.
Strategy & Planning | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Reel in readers
Shira Packer via Medium
“A good headline reels you in, sucks you up, and spits you out feeling better about yourself before you click on it.”
Writing | Takeaway Submitted by Sophia, Content Marketer
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