No good writing

George via Radix Communications

“There is no such thing as good writing, only good rewriting.” - Robert Graves

Teamwork | Takeaway submitted by Rachael, Project Manager

Read Source

Share > beat

Henneke via Enchanting Marketing

“Google doesn’t want you to try to beat its algorithm. Google wants you to share your expertise, to create trustworthy, authoritative, helpful content—content that delivers what visitors are looking for.”

Writing | Takeaway submitted by Sophia, Content Marketer

Read Source

Consistency is key

Brain Food via Farnam Street Media

Anyone can do it once. The best do it consistently.

Productivity | Takeaway submitted by Hendrik-Jan, Lead Strategist

Read Source

Social media matters

Top Hat via Please Advise

How often have you updated your social media profile? It’s the first interaction. Don’t neglect it by getting overly focused on posting.

Conversion Rate Optimization | Takeaway submitted by Martha, Email Marketer

Read Source

Think good thoughts

Eve Arnold via Medium

Positive thoughts and positive expressions only occur intentionally. Thinking negative thoughts is largely an unconscious activity.

Teamwork | Takeaway submitted by Hendrik-Jan, Lead Strategist

Read Source

Deck the halls with keywords

Claire Taylor via Search Engine Land

During the holiday season, you can create content for trending keywords related to the holidays. For example, compiling a guide of events in the area for local businesses.

SEO | Takeaway submitted by Sophia, Content Marketer

Read Source

Reduce cognitive load

Phil Agnew via Nudge

Don’t pile on too much into one piece of content. Too much information discourages action.

Writing | Takeaway submitted by Hendrik-Jan, Lead Strategist

Read Source

Insights over clutter

David C. Baker via Punctuation

Quit killing your best work with personas, SEO, targeted lengths, and pithy titles. Focus on the quality of your insight rather than all of the “best practices” clutter.

Writing| Takeaway Submitted by Rachael, Project Manager

Read Source

Level your labels

Matej Latin via Medium

When you are using icons beside text, you should align the icon with the line height of the label.

Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist

Read Source

Confident expert, not condescending

Frictionless Commerce

Shoppers want to buy from experts. Although, if you talk down to the reader, they'll quickly seek out the next expert.

Writing | Takeaway submitted by Martha, Email Marketer

Read Source