Balance your SEO

HubSpot Academy SEO Certification Course

A good SEO strategy works to build relevancy and authority. If one is too low, it won’t matter how high the other is.

SEO | Takeaway Submitted by Martha, Email Marketer

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Offer guidance not work

David C. Baker via 2Bobs

Bosses and managers have to be careful about stepping in and doing the work. Employees will feel they're just stripped of confidence. Instead, offer guidance.

Teamwork | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Lead your readers

Chase Diamond via his LinkedIn

After the headline, the lead is the most important part of your copy. Keep your readers engaged using these 6 types of leads.

Writing | Takeaway Submitted by Sophia, Content Marketer

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Start with a punch

Please Advise via TopHat

YouTube is like emails. “First impressions count. Start your videos with a punch—something intriguing. Hook viewers in the first few seconds, and you’ve won half the battle.”

Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer

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AI vs Humans

Victoria Kurichenko via Medium

Can you tell if something is written by AI or a person? Here are 7 ways AI content differs from human writing.

Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Say no

James Clear via his 3-2-1 Newsletter

The less obvious way to buy back your time is to say no.

Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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HTML family tree

Udacity

HTML documents are set up like a family tree. There are parents, children, and siblings.

Design | Takeaway Submitted by Sophia, Content Marketer

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Stick to the story

Stephen King via On Writing: A Memoir of the Craft

“When you write a story, you’re telling yourself the story. When you rewrite, your main job is taking out all the things that are not the story.”

Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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EAT for SEO

HubSpot SEO Certification Course

Google cares about E-A-T when it comes to ranking: Expertise, Authoritativeness, Trustworthiness.

SEO | Takeaway Submitted by Martha, Email Marketer

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What’s the best that can happen?

Amantha Imber via Harvard Business Review

Stop asking: “What’s the worst that can happen?”; Start asking: “What’s the best that can happen?”

Strategy & Planning | Takeaway Submitted by Rachael, Project Manager

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