Keep it short
Alexandra Morales via LinkedIn
“When writing ad headlines, aim for 150 characters or fewer. As for descriptive copy, shoot for 70 characters or fewer (anything over 100 characters will be truncated on desktop).”
Writing | Takeaway Submitted by Rachael, Project Manager
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MYOB
PR Newswire
A majority (64%) of consumers online have quit doing business or working with an organization for asking for too much personal information.
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Heart-to-heart
Chase Dimond via LinkedIn
“Copywriting is like having a heart-to-heart with a friend.”
Writing | Takeaway Submitted by Sophia, Content Marketer
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No flip-flops
Cal Newport
Context switching is exhausting and makes people miserable.
Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Market for the holidays
Summra Ahmad via Mailmunch
Three major factors to plan your holiday email schedule: buying cycle, shopper behavior, and post-purchase campaigns.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Offer benefits
Sean Peek via Business News Daily
Customers don’t care about what your email offers—they just want to know how it will benefit them.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Alt text how-to
via Backlinko
Bad image alt text example: “Victoria sponge cake.”
Good image alt text example: “A sliced Victoria sponge cake dusted with sugar.”
SEO | Takeaway Submitted by Sophia, Content Marketer
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Balance your copy
LinkedIn Marketing Copywriting Course
Copywriting is a balance between creativity and a call-to-action.
Writing | Takeaway Submitted by Jessica, Email Marketer
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Put yourself last
Sharon Drew Morgen via her blog
People aren’t thinking about you until they understand their problem and are ready to buy.
Strategy & Planning | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Give a GIF this season
Erica Santiago via HubSpot
“GIFs are a great way to make your emails stand out and leave an impression.” What iconic GIFs can you use in your holiday emails?
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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