Feel-good patterns
Louis Grenier via STFO Newsletter
If you can't find your talent, do more of what “makes you feel good.” Trust the process; the pattern will show up eventually.
Productivity | Takeaway Submitted by Jessica, Email Marketer
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Why emails fail
Mehdi Hussen via SendX
Top reasons email marketing campaigns fail: sending out bulk emails, not cleaning email lists, using spam trigger words, not segmenting users, not following up, and sending irrelevant content.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Create your swipe file
Benjamin Watkins via Medium
Collect inspiration from classic ads, famous brands, or anywhere you see inspiring copy to create your swipe file.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Empowerment over rightness
Derek Gleason via CXL
Don’t get stuck in the Should-How Fallacy. “Being right doesn’t create value; empowering others to succeed does.”
Marketing | Takeaway Submitted by Martha, Email Marketer
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Wilting first impressions
Jonathan Pay via Holistic Email Marketing
“It’s like going to a new doctor whose office plants are dead. What impression does that give?” Think of that when working on your email design
Email Marketing | Takeaway Submitted by Rachael, Project Manager
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Consolidate feedback
George via Radix Communications
Consolidate your feedback for your team, partners, and clients. Giving feedback in bits and pieces only makes the job more difficult for the creator.
Teamwork | Takeaway Submitted by Rachael, Project Manager
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Keep it bite-sized
Madison Z. Vettorino via HubSpot
Using excessive language can have the exact opposite effect of what we want. Keep copy “bite-sized” without sacrificing accuracy and authenticity.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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404 silver linings
Konrad Sanders via Creative Copywriter
“A 404 page isn’t exactly where you want your web users to end up. But that doesn’t mean you can’t make it stand out with some genius copy. Add a silver lining to an otherwise dead-end.”
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Creativity sells
LinkedIn's Learning to Write Marketing Copy Course
“If it doesn’t sell, it’s not creative.”
Sales | Takeaway Submitted by Jessica, Email Marketer
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Deep to simple
Frances Frei via TED Talk
Our job is to understand things so deeply we can explain them simply.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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