Don’t promise a lump of salt
Frictionless Commerce
Don’t let your promises sound too good to be true. It’s like handing your readers a lump of salt.
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Readers > ranking
Jessie Willms and Shelby Blackley via WTF is SEO?
The meta description is not a ranking factor, but it is important for providing context to your readers and search engines.
SEO | Takeaway Submitted by Sophia, Content Marketer
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Test send times
Megan Marrs via WordStream
The best time to send an email depends on your audience.
Email Marketing | Takeaway Submitted by Rachael, Project Manager
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Stories sell
Chase Dimond via LinkedIn
“Subject lines get the open, but stories get the sale.”
Writing | Takeaway Submitted by Sophia, Content Marketer
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The spark effect
Peter Ramsey via Built for Mars
Agreeing to one small thing makes agreeing to a second slightly more likely.
Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Organize your reviews
Thomas McKinlay via Ariyh
"When people see a negative review among your first reviews, they will be much less likely to buy - even if your average rating is excellent."
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Operate creatively
Jay Acunzo via his newsletter
“Creativity is not a talent. It's a way of operating.”
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Write face-to-face
Kath Pay via MarTech
You can personalize your email copy without a single data point; simply write as if you were speaking to your customer face-to-face.
Email Marketing | Takeaway Submitted by Abigail, Email Marketer
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Split test is best
TestBytes
Split testing is the best method to test the website conversion rate for low-traffic sites.
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Aim your keywords
Alex Manea via Medium
Choose your keywords based on what step your target is in their buyer’s journey.
SEO | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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