Trust the curve
Tom Foster via Management Blog
“According to the J-curve principle, productivity on anything new will decline before it gets better.”
Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Mark your 2024 calendars
Katie Sehl via Hootsuite
Here’s a complete list of 2024 social media holidays for your content calendar!
Social Media | Takeaway Submitted by Martha, Email Marketer
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Control the sarcasm
LinkedIn Marketing Copywriting Course
Avoid sarcasm and subtleties in marketing copy. There’s no guarantee that it will land with your audience the way you intend.
Email Marketing | Takeaway Submitted by Jessica, Email Marketer
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Optimize AI
Iterable
AI is a process. AI is anything but out-of-the-box ready. You need to collect and optimize AI outputs.
AI | Takeaway Submitted by Martha, Email Marketer
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Tiny moments make big stories
Jay Acunzo via his blog
“We're surrounded by tiny moments and lived experiences every single day that could be used to craft powerful stories.” Use those moments to connect with your audience.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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No good writing
George via Radix Communications
“There is no such thing as good writing, only good rewriting.” - Robert Graves
Teamwork | Takeaway submitted by Rachael, Project Manager
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Share > beat
Henneke via Enchanting Marketing
“Google doesn’t want you to try to beat its algorithm. Google wants you to share your expertise, to create trustworthy, authoritative, helpful content—content that delivers what visitors are looking for.”
Writing | Takeaway submitted by Sophia, Content Marketer
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Consistency is key
Brain Food via Farnam Street Media
Anyone can do it once. The best do it consistently.
Productivity | Takeaway submitted by Hendrik-Jan, Lead Strategist
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Social media matters
Top Hat via Please Advise
How often have you updated your social media profile? It’s the first interaction. Don’t neglect it by getting overly focused on posting.
Conversion Rate Optimization | Takeaway submitted by Martha, Email Marketer
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Think good thoughts
Eve Arnold via Medium
Positive thoughts and positive expressions only occur intentionally. Thinking negative thoughts is largely an unconscious activity.
Teamwork | Takeaway submitted by Hendrik-Jan, Lead Strategist
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