Inspire both ways
Laura Belgray via Talking Shrimp
Let the email inspire the subject line, or let the subject line inspire the email—it works both ways!
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Obsess correctly
Louis Grenier via the STFO Daily Newsletter
“Obsess over building the right audience, not a large one.”
Writing | Takeaway Submitted by Jessica, Email Marketer
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Learn in micro
Ayaz Nanji via MarketingProfs
Microlearning improves learner's focus and retention by up to 80%.
Productivity | Takeaway Submitted by Rachael, Project Manager
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Count characters
Character Counter
Line length of 45-70 characters helps people read. Count your characters with this free tool.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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10 questions
Chase Diamond via LinkedIn
To convert prospects, your copy needs to answer 10 questions in order, every time. The questions include: “Is this for me?” and 9 more.
Writing | Takeaway Submitted by Sophia, Content Marketer
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5x more opens with SMS
Anna Sonnenberg via Customers.ai
On average, SMS messages have a 98% open rate, which is nearly 5x higher than email.
Email Marketing | Takeaway Submitted by Rachael, Project Manager
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Write for the neuro-response
Daniel Doan via Doan Copywriting LLC
Neuro-response copywriting: triggering desire and a strong buying response by weaving neuro-psychological triggers into your writing.
Writing | Takeaway Submitted by Sophia, Content Marketer
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Make your emails accessible
LinkedIn community via LinkedIn
Email design needs to be about usability and accessibility, not just aesthetics. Ensure your emails are accessible to people with disabilities.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Bad economy benefits email
InboxArmy
When the economy is good, email does well. When the economy is bad, email does better.
Email Marketing | Takeaway Submitted by Abigail, Email Marketer
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Iterative revision
Jason Fried via HEY
Making anything better is iteration.
Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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