10–80–10
Karl Sakas via MarketingProfs
Use John Maxwell’s 10-80-10 rule for delegating: you’re involved in the first 10% of a project, your team does the 80% in the middle, and you’re involved in the last 10%.
Productivity | Takeaway Submitted by Rachael, Project Manager
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“So what?”
via LinkedIn Marketing Copywriting Course
Explain the “So what?” to your prospects. If you don’t, there’s nothing making them keep reading.
Email Marketing | Takeaway Submitted by Jessica, Email Marketer
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Keep rhythm vertical
Zell Liew via his blog
Vertical Rhythm makes copy easier to read by providing visual order and helping readers have more confidence in the content.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Issues don’t matter
Dean Breyley via EOS
Having issues doesn’t matter. It matters how you choose to solve them.
Strategy & Planning | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Emote your copy
Sabit Ololade via Medium
Your copy structure should be emotion-packed. Prospects only convert if they care about what they’re reading.
Writing | Takeaway Submitted by Rachael, Project Manager
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Work with your interests
Paul Graham
"It’s essential to work on something you’re deeply interested in."
Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Settle the email score
via the HubSpot Email Marketing Course
Every email requires a goal.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Navigating your website
Samhita Tankala via Nielsen Norman Group
IA vs Sitemap - What's the difference?
Strategy & Planning | Takeaway Submitted by Rachael, Project Manager
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Letter-space your uppercase
Matej Latin via the UX Collective
Don’t be afraid to use uppercase, but when you do letter-space it.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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10 steps to great copy
Chase Dimond via LinkedIn
10-step, high-converting copy checklist.
Writing | Takeaway Submitted by Sophia, Content Marketer
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