Deck the halls with keywords

Claire Taylor via Search Engine Land

During the holiday season, you can create content for trending keywords related to the holidays. For example, compiling a guide of events in the area for local businesses.

SEO | Takeaway submitted by Sophia, Content Marketer

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Reduce cognitive load

Phil Agnew via Nudge

Don’t pile on too much into one piece of content. Too much information discourages action.

Writing | Takeaway submitted by Hendrik-Jan, Lead Strategist

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Insights over clutter

David C. Baker via Punctuation

Quit killing your best work with personas, SEO, targeted lengths, and pithy titles. Focus on the quality of your insight rather than all of the “best practices” clutter.

Writing| Takeaway Submitted by Rachael, Project Manager

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Level your labels

Matej Latin via Medium

When you are using icons beside text, you should align the icon with the line height of the label.

Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Confident expert, not condescending

Frictionless Commerce

Shoppers want to buy from experts. Although, if you talk down to the reader, they'll quickly seek out the next expert.

Writing | Takeaway submitted by Martha, Email Marketer

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Keep it short

Alexandra Morales via LinkedIn

“When writing ad headlines, aim for 150 characters or fewer. As for descriptive copy, shoot for 70 characters or fewer (anything over 100 characters will be truncated on desktop).”

Writing | Takeaway Submitted by Rachael, Project Manager

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MYOB

PR Newswire

A majority (64%) of consumers online have quit doing business or working with an organization for asking for too much personal information.

Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer

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Heart-to-heart

Chase Dimond via LinkedIn

“Copywriting is like having a heart-to-heart with a friend.”

Writing | Takeaway Submitted by Sophia, Content Marketer

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No flip-flops

Cal Newport

Context switching is exhausting and makes people miserable.

Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Market for the holidays

Summra Ahmad via Mailmunch

Three major factors to plan your holiday email schedule: buying cycle, shopper behavior, and post-purchase campaigns.

Email Marketing | Takeaway Submitted by Martha, Email Marketer

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