Offer benefits
Sean Peek via Business News Daily
Customers don’t care about what your email offers—they just want to know how it will benefit them.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Alt text how-to
via Backlinko
Bad image alt text example: “Victoria sponge cake.”
Good image alt text example: “A sliced Victoria sponge cake dusted with sugar.”
SEO | Takeaway Submitted by Sophia, Content Marketer
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Balance your copy
LinkedIn Marketing Copywriting Course
Copywriting is a balance between creativity and a call-to-action.
Writing | Takeaway Submitted by Jessica, Email Marketer
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Put yourself last
Sharon Drew Morgen via her blog
People aren’t thinking about you until they understand their problem and are ready to buy.
Strategy & Planning | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Give a GIF this season
Erica Santiago via HubSpot
“GIFs are a great way to make your emails stand out and leave an impression.” What iconic GIFs can you use in your holiday emails?
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Don’t promise a lump of salt
Frictionless Commerce
Don’t let your promises sound too good to be true. It’s like handing your readers a lump of salt.
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Readers > ranking
Jessie Willms and Shelby Blackley via WTF is SEO?
The meta description is not a ranking factor, but it is important for providing context to your readers and search engines.
SEO | Takeaway Submitted by Sophia, Content Marketer
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Test send times
Megan Marrs via WordStream
The best time to send an email depends on your audience.
Email Marketing | Takeaway Submitted by Rachael, Project Manager
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Stories sell
Chase Dimond via LinkedIn
“Subject lines get the open, but stories get the sale.”
Writing | Takeaway Submitted by Sophia, Content Marketer
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The spark effect
Peter Ramsey via Built for Mars
Agreeing to one small thing makes agreeing to a second slightly more likely.
Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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