Learn before you perform
via Hidden Brain Podcast
We overestimate the degree to which we should be performing vs. the degree to which we should be learning.
Productivity | Takeaway Submitted by Rachael, Project Manager
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Stand out with H2
Neil Patel via his blog
The main sections of your homepage (or webpage) should have an H2 heading.
SEO | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Avoid the gray area
via the HubSpot Email Marketing Course
Graymail: emails you technically signed up for but don’t really want.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Nouns > verbs
Phill Agnew via LinkedIn
Nouns beat verbs: they create interest by offering a sense of identity.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Hold the expletives
Taylor Dykes via Nielsen Norman Group
Don’t use expletives to begin your sentence (It is; There is). Expletives are words that take up space but don’t add much to your writing.
Writing | Takeaway Submitted by Rachael, Project Manager
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Say 1 thing
Seth Godin via his blog
“Ads, instructions, industrial design—they all work better when they try to say one thing at a time.”
Writing | Takeaway Submitted by Rachael, Project Manager
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Schedule greatness
James Clear via his 3-2-1 Newsletter
“How would my daily schedule change if I did a little more of what I’m great at and a little less of what I’m not great at?”
Productivity | Takeaway Submitted by Rachael, Project Manager
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“Get” the headline
via Scripted
“A headline with a pun or a cultural reference is fun to write, but is it needed? Will people get it? Or will people spend too much time trying to ‘get’ your joke?”
Writing | Takeaway Submitted by Sophia, Content Marketer
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Be direct
via LinkedIn Conversion Copywriting Course
Make your copy direct, don’t make your audience interpret. Say what you mean and tell them what you want them to do next.
Email Marketing | Takeaway Submitted by Jessica, Email Marketer
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Reduce the line heights
Matej Latin via the UX Collective
Reduce the line height of headings. Make them distinct from the rest of the body copy—a clearer, single, typographic element.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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