Takeaways

Tools don’t have taste

James Harrison via UX Collective

“AI can produce UI today. And tomorrow it’ll be a little better at it...here is where the intuitive designer proves themselves to be more relevant than ever.”

Design | Takeaway Submitted by Sophia, Content Marketer

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​Narcissistic tendencies

via Freakonomics Podcast

“The best explanation of why stories work, which is that we are all narcissists to some degree.”

Writing | Takeaway Submitted by Martha, Email Marketer

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​Situations, not products

Benjamin Watkins via La Vie Ben Rose

“Leo Burnett believed in the ‘Inherent Drama.’ It was a way of finding a uniquely human dramatic situation.”

Copywriting | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Relevance is baseline

The State of Email via Litmus

“Today’s customers expect the brands they interact with to know who they are and what they’re interested in.”

Email Marketing | Takeaway Submitted by Leah, Digital Marketer

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​Winners are followers

Grace Gollasch via Marketing Week

Ads that are hard to follow sit in the bottom 32% of UK ads for effectiveness.

Conversion Rate Optimization | Takeaway submitted by Sophia, Content Marketer

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Videos for thumbs

How to Create Content That Sparks Conversations via GoldCast

When it comes to videos, design for mobile first.

Social Media | Takeaway Submitted by Sophia, Content Marketer

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Psychology of story

via No Stupid Questions Podcast

“Whenever we hear a story, I believe that we inherently insert ourselves in it to a certain degree.”

Writing | Takeaway Submitted by Martha, Email Marketer

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SEO isn’t dead

Omid G via Marketer Milk

“In 2026, there’s going to be a big SEO trend of focusing on blog posts that are from lived experience and written by real humans.”

SEO | Takeaway Submitted by Leah, Digital Marketer

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LinkedIn gains ground

via Hubspot State of Marketing 2026 Report

In 2025, 42% of marketers reported using LinkedIn as part of their marketing strategy, up 11% from 2024. This shows the platform’s rising importance in B2B marketing.

Social Media | Takeaway Submitted by Sophia, Content Marketer

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Winning is out

Mike via ReallyGoodEmails

The best emails of 2025 didn’t win attention. They earned it.

Email Marketing | Takeaway submitted by Hendrik-Jan, Lead Strategist

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