Find your window
via Athene
Research optimal posting times for each platform; matching your timing to audience activity significantly boosts engagement.
Social Media | Takeaway Submitted by Leah, Digital Marketer
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Manual over auto
via Seth’s Blog
LinkedIn’s algorithm now heavily favors manual posts, delivering up to 10 times higher engagement than scheduled content.
LinkedIn | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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FAQ future
Shannon Purcell via GeistM
Implement FAQ schema and Q&A markup to future-proof your content. Structured natural answers are the new standard for AI and voice search.
AI | Takeaway Submitted by Leah, Digital Marketer
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Swipe file
Benjamin Watkins via La Vie Ben Rose
Build a swipe file (your inspiration library) by studying iconic ads and brands; the best copywriting reflects the language your customers already use.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Grammar need not
via Think Fast Talk Smart podcast
Break minor rules to create memorable phrases (like “Taste the Rainbow”); slight grammatical unexpectedness makes your copy stick.
Writing | Takeaway Submitted by Sophia, Content Marketer
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Pain polarity
via Marketer Milk
“Understanding your brain will help you become a better marketer....first principle, it’s this: humans are constantly moving away from pain.”
Strategy & Planning | Takeaway Submitted by Martha, Email Marketer
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Heartstring pull
Sam Kendall via Sprout Social
Lean your marketing into nostalgia and holiday joy this season. People connect most with brands that bring back familiar memories.
Social Media | Takeaway Submitted by Leah, Digital Marketer
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Cheap pays off
Jason Wise via EarthWeb
Email is one of the most affordable marketing tools out there. If your marketing budget is tight, put your dollars into email.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Keep the keys
Rand Fishkin via SparkToro
Protect your ownership by keeping your email list off restrictive platforms. Control your list, and you control your future marketing.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Holiday halt
Cynthia Price via Validity
Holiday email overload pushes 49% of shoppers to unsubscribe. Match your cadence to subscriber expectations.
Email Marketing | Takeaway Submitted by Leah, Digital Marketer
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