Tools don’t have taste
James Harrison via UX Collective
“AI can produce UI today. And tomorrow it’ll be a little better at it...here is where the intuitive designer proves themselves to be more relevant than ever.”
Design | Takeaway Submitted by Sophia, Content Marketer
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Narcissistic tendencies
via Freakonomics Podcast
“The best explanation of why stories work, which is that we are all narcissists to some degree.”
Writing | Takeaway Submitted by Martha, Email Marketer
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Situations, not products
Benjamin Watkins via La Vie Ben Rose
“Leo Burnett believed in the ‘Inherent Drama.’ It was a way of finding a uniquely human dramatic situation.”
Copywriting | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Relevance is baseline
The State of Email via Litmus
“Today’s customers expect the brands they interact with to know who they are and what they’re interested in.”
Email Marketing | Takeaway Submitted by Leah, Digital Marketer
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Winners are followers
Grace Gollasch via Marketing Week
Ads that are hard to follow sit in the bottom 32% of UK ads for effectiveness.
Conversion Rate Optimization | Takeaway submitted by Sophia, Content Marketer
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Videos for thumbs
How to Create Content That Sparks Conversations via GoldCast
When it comes to videos, design for mobile first.
Social Media | Takeaway Submitted by Sophia, Content Marketer
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Psychology of story
via No Stupid Questions Podcast
“Whenever we hear a story, I believe that we inherently insert ourselves in it to a certain degree.”
Writing | Takeaway Submitted by Martha, Email Marketer
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SEO isn’t dead
Omid G via Marketer Milk
“In 2026, there’s going to be a big SEO trend of focusing on blog posts that are from lived experience and written by real humans.”
SEO | Takeaway Submitted by Leah, Digital Marketer
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LinkedIn gains ground
via Hubspot State of Marketing 2026 Report
In 2025, 42% of marketers reported using LinkedIn as part of their marketing strategy, up 11% from 2024. This shows the platform’s rising importance in B2B marketing.
Social Media | Takeaway Submitted by Sophia, Content Marketer
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Winning is out
Mike via ReallyGoodEmails
The best emails of 2025 didn’t win attention. They earned it.
Email Marketing | Takeaway submitted by Hendrik-Jan, Lead Strategist
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