Copywriting’s duties
via Learning to Write Marketing Copy LinkedIn Course
Copywriting should deliver significance, have a niche audience, and provide value.
Writing | Takeaway Submitted by Jessica, Email Marketer
Read Source
The “you” rule
via Linkedin Conversion Copywriting Course
Rewrite every line of copy from the prospect’s perspective using “you” and “your” wherever possible. People are more likely to engage and spend money on an offer when it feels specific and relevant to them.
Writing | Takeaway Submitted by Abigail, Email Marketer
Read Source
Use data that shows the full funnel
Bonnie Crater via MarketingProfs
Arrange regular meetings with colleagues outside of marketing to analyze full-funnel data. They can identify bottlenecks and guide upsell and cross-sell opportunities.
Technology | Takeaway Submitted by Rachael, Project Manager
Read Source
Exchange with your audience
Tracy Wallace via WorkWeek
Think about CTA copy as an exchange. When you ask your audience to act, they exchange time, money, attention, and contact or payment info for something of value.
Writing | Takeaway Submitted by Sophia, Content Marketer
Read Source
“Kill your darlings”
Taylor Dykes via Nielsen Norman Group
To begin the revision process, first step away from your work. Then, assess the parts you like or “your darlings.” Do they actually enhance the piece? If not, delete them.
Writing | Takeaway Submitted by Rachael, Project Manager
Read Source
Homepage prowess
Neil Patel via his blog
A strong homepage with good SEO will target multiple relevant keywords.
SEO | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Mobile takes priority
via the HubSpot Email Marketing Course
Prioritize writing your email preview text for mobile rather than laptop.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
Read Source
Stop slide scrolling
Sneakaway Studio via Chrome Web Store
Chrome extension to stop slide scrolling in Google slides.
Technology | Takeaway Submitted by Sophia, Content Marketer
Read Source
The long and winding road
Carmen Collins via Content Marketing Institute
The customer journey is a never-in-a-straight-line, often looping, sometimes-stopping road.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Clear and clever can coexist
Ann Handley
"Don’t sacrifice clarity for clever. Start with clear. Layer on clever"
Writing | Takeaway Submitted by Rachael, Project Manager
Read Source