Organize your reviews
Thomas McKinlay via Ariyh
"When people see a negative review among your first reviews, they will be much less likely to buy - even if your average rating is excellent."
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Operate creatively
Jay Acunzo via his newsletter
“Creativity is not a talent. It's a way of operating.”
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Write face-to-face
Kath Pay via MarTech
You can personalize your email copy without a single data point; simply write as if you were speaking to your customer face-to-face.
Email Marketing | Takeaway Submitted by Abigail, Email Marketer
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Split test is best
TestBytes
Split testing is the best method to test the website conversion rate for low-traffic sites.
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Aim your keywords
Alex Manea via Medium
Choose your keywords based on what step your target is in their buyer’s journey.
SEO | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Inspire both ways
Laura Belgray via Talking Shrimp
Let the email inspire the subject line, or let the subject line inspire the email—it works both ways!
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Obsess correctly
Louis Grenier via the STFO Daily Newsletter
“Obsess over building the right audience, not a large one.”
Writing | Takeaway Submitted by Jessica, Email Marketer
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Learn in micro
Ayaz Nanji via MarketingProfs
Microlearning improves learner's focus and retention by up to 80%.
Productivity | Takeaway Submitted by Rachael, Project Manager
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Count characters
Character Counter
Line length of 45-70 characters helps people read. Count your characters with this free tool.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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10 questions
Chase Diamond via LinkedIn
To convert prospects, your copy needs to answer 10 questions in order, every time. The questions include: “Is this for me?” and 9 more.
Writing | Takeaway Submitted by Sophia, Content Marketer
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