Tune-up your typography
The Better Web Type Course
“Typography can either flow like a masterpiece symphony performed by an in-tune orchestra or it can be a disjointed, flimsy song by a one-man band wannabe.”
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Stay short & sweet
Neil Patel via his blog
Short forms increase conversion rates. Don’t make prospects fill out questions that can wait until later in their buyer’s journey.
Conversion Rate Optimization | Takeaway Submitted by Rachael, Project Manager
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Adapt the content
via the HubSpot Email Marketing Course
Content should change based on a contact’s lifecycle stage. You shouldn’t talk to potential customers in the same way as ones that are already loyal.
Email Marketing | Takeaway Submitted by Jessica, Email Marketer
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Build your idea muscles
Eve Arnold via Medium
Like anything, the more intentional practice you put in, the better you get. Creating ideas is no different. You must practice coming up with ideas if you want to get better at brainstorming.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Take 5
James Clear via his 3-2-1 Newsletter
“It only takes five minutes to break the cycle. Five minutes of exercise, and you are back on the path. Five minutes of writing, and the manuscript is moving forward again.”
Productivity | Takeaway Submitted by Rachael, Project Manager
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Create a story
Kier Andrew via Notion
As a content creator, you are a storyteller. You’re in charge of the characters, the storyline, and the conclusion.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Start in the middle
LinkedIn Marketing Copywriting Course
Start first drafts in the middle, then structure around the argument. Don’t let the meat of the piece get lost in the introduction or conclusion.
Writing | Takeaway Submitted by Jessica, Email Marketer
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Double your production rate
Cal Newport via Study Hacks
Did you know time blocking roughly doubles your production rate? A 40-hour time-blocked work week can be as productive as a 60+ hour work week pursued without structure.
Productivity | Takeaway Submitted by Rachael, Project Manager
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“Yes, And…”
Beth via The Writing Cooperative
Spice up your stories with this easy improv technique. “Yes, and” can be transformed into “Yes, but”; “No, and”; and “No, but”, to take your writing in 4 unique directions.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Dethrone your best results
Daniel Murray via The Marketing Millennials
Just because you got a result doesn't mean you'll keep getting the same result. Certain channels are going to perform better some days and others will decay over time.
Strategy & Planning | Takeaway Submitted by Sophia, Content Marketer
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