5x more opens with SMS
Anna Sonnenberg via Customers.ai
On average, SMS messages have a 98% open rate, which is nearly 5x higher than email.
Email Marketing | Takeaway Submitted by Rachael, Project Manager
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Write for the neuro-response
Daniel Doan via Doan Copywriting LLC
Neuro-response copywriting: triggering desire and a strong buying response by weaving neuro-psychological triggers into your writing.
Writing | Takeaway Submitted by Sophia, Content Marketer
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Make your emails accessible
LinkedIn community via LinkedIn
Email design needs to be about usability and accessibility, not just aesthetics. Ensure your emails are accessible to people with disabilities.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Bad economy benefits email
InboxArmy
When the economy is good, email does well. When the economy is bad, email does better.
Email Marketing | Takeaway Submitted by Abigail, Email Marketer
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Iterative revision
Jason Fried via HEY
Making anything better is iteration.
Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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10–80–10
Karl Sakas via MarketingProfs
Use John Maxwell’s 10-80-10 rule for delegating: you’re involved in the first 10% of a project, your team does the 80% in the middle, and you’re involved in the last 10%.
Productivity | Takeaway Submitted by Rachael, Project Manager
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“So what?”
via LinkedIn Marketing Copywriting Course
Explain the “So what?” to your prospects. If you don’t, there’s nothing making them keep reading.
Email Marketing | Takeaway Submitted by Jessica, Email Marketer
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Keep rhythm vertical
Zell Liew via his blog
Vertical Rhythm makes copy easier to read by providing visual order and helping readers have more confidence in the content.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Issues don’t matter
Dean Breyley via EOS
Having issues doesn’t matter. It matters how you choose to solve them.
Strategy & Planning | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Emote your copy
Sabit Ololade via Medium
Your copy structure should be emotion-packed. Prospects only convert if they care about what they’re reading.
Writing | Takeaway Submitted by Rachael, Project Manager
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