Takeaways

Work with your interests

Paul Graham

"It’s essential to work on something you’re deeply interested in."

Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Settle the email score

via the HubSpot Email Marketing Course

Every email requires a goal.

Email Marketing | Takeaway Submitted by Martha, Email Marketer

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Navigating your website

Samhita Tankala via Nielsen Norman Group

IA vs Sitemap - What's the difference?

Strategy & Planning | Takeaway Submitted by Rachael, Project Manager

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Letter-space your uppercase

Matej Latin via the UX Collective

Don’t be afraid to use uppercase, but when you do letter-space it.

Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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10 steps to great copy

Chase Dimond via LinkedIn

10-step, high-converting copy checklist.

Writing | Takeaway Submitted by Sophia, Content Marketer

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Learn before you perform

via Hidden Brain Podcast 

We overestimate the degree to which we should be performing vs. the degree to which we should be learning.

Productivity | Takeaway Submitted by Rachael, Project Manager

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Stand out with H2

Neil Patel via his blog 

The main sections of your homepage (or webpage) should have an H2 heading.

SEO | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Avoid the gray area

via the HubSpot Email Marketing Course 

Graymail: emails you technically signed up for but don’t really want.

Email Marketing | Takeaway Submitted by Martha, Email Marketer

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Nouns > verbs

Phill Agnew via LinkedIn 

Nouns beat verbs: they create interest by offering a sense of identity.

Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Hold the expletives

Taylor Dykes via Nielsen Norman Group 

Don’t use expletives to begin your sentence (It is; There is). Expletives are words that take up space but don’t add much to your writing.

Writing | Takeaway Submitted by Rachael, Project Manager

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