Topics are the new keywords

Dennis Grant via Demand Curve

In the past, you would focus on a single keyword to achieve a high rank for each page. Now, the best practice is to concentrate on a single topic for each page—one unique search intent.

SEO | Takeaway Submitted by Hendrik-Jan, Lead Strategist

Read Source

Emails shouldn’t stand alone

via the HubSpot Email Marketing Course

Email marketing isn’t a stand-alone technique. It should be one part of your marketing funnel.

Email Marketing | Takeaway Submitted by Martha, Email Marketer

Read Source

Ban “almost done”

Karl Sakas via MarketingProfs

Don’t use “almost done” as a status update for projects. Encourage your team to provide details on what still needs to get done.

Teamwork | Takeaway Submitted by Rachael, Project Manager

Read Source

Add personality

Kieran Drew via Notion

Most people want to be entertained, not educated. Add some personality to your emails.

Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

Read Source

Encourage Action

Phil Agnew via Nudge

We don't like being told what to do. It triggers reaction. Give people an option to encourage action instead.

Writing | Takeaway Submitted by Rachael, Project Manager

Read Source

Creativity while OOO

Matty Merritt via Morning Brew

OOO messages with personality.

Writing | Takeaway Submitted by Rachael, Project Manager

Read Source

Build your brain trust

via ReThinking with Adam Grant

Your brain trust is a challenge network (as opposed to a support network). They’re the group of people who hold up a mirror and help you see your blind spots more clearly.

Teamwork | Takeaway Submitted by Hendrik-Jan, Lead Strategist

Read Source

Tell stories that show the benefit

via DTC Newsletter

When telling a story, "your product should be the reason for the resolution in your story and not the resolution itself.”

Writing | Takeaway Submitted by Sophia, Content Marketer

Read Source

Focus on open or click-through rates, not both

via HubSpot Academy Email Marketing Course

High open rate on your emails does not equal a high click-through rate! Don't do too many things in your email. Keep a focus on your goal. 

Email Marketing | Takeaway Submitted by Martha, Email Marketer

Read Source

Don’t ignore subject lines

via Active Campaign Blog

64% of people decide whether to open an email based on the email subject line.

Email Marketing | Takeaway Submitted by Rachael, Project Manager

Read Source