Work with your interests
Paul Graham
"It’s essential to work on something you’re deeply interested in."
Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Settle the email score
via the HubSpot Email Marketing Course
Every email requires a goal.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Navigating your website
Samhita Tankala via Nielsen Norman Group
IA vs Sitemap - What's the difference?
Strategy & Planning | Takeaway Submitted by Rachael, Project Manager
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Letter-space your uppercase
Matej Latin via the UX Collective
Don’t be afraid to use uppercase, but when you do letter-space it.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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10 steps to great copy
Chase Dimond via LinkedIn
10-step, high-converting copy checklist.
Writing | Takeaway Submitted by Sophia, Content Marketer
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Learn before you perform
via Hidden Brain Podcast
We overestimate the degree to which we should be performing vs. the degree to which we should be learning.
Productivity | Takeaway Submitted by Rachael, Project Manager
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Stand out with H2
Neil Patel via his blog
The main sections of your homepage (or webpage) should have an H2 heading.
SEO | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Avoid the gray area
via the HubSpot Email Marketing Course
Graymail: emails you technically signed up for but don’t really want.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Nouns > verbs
Phill Agnew via LinkedIn
Nouns beat verbs: they create interest by offering a sense of identity.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Hold the expletives
Taylor Dykes via Nielsen Norman Group
Don’t use expletives to begin your sentence (It is; There is). Expletives are words that take up space but don’t add much to your writing.
Writing | Takeaway Submitted by Rachael, Project Manager
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