Use the power of conversation
Kieran Drew via Notion
Write as if you are talking to one person. It helps you write conversationally.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Be refused
Phil Agnew via his Nudge Podcast
Be willing to let people refuse your suggestions. This can lead to new conversations and ways of thinking.
Teamwork | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Test the elements
via the HubSpot Email Marketing Course
Emails are testable! Test different email elements (body copy, body design, body, images, cta, or signature) and see how they affect click rates.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Hold your strong beliefs loosely
Adam Grant via TED Talk
Strong beliefs should be held loosely. At first, really commit to an idea, but when it doesn’t work, you let it go.
Teamwork | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Put your reviews in the spotlight
Michelle Martin via Hootsuite
Companies that put reviews from satisfied customers in the spotlight have an average 17.4% higher conversion rate than those that don’t.
Social Media | Takeaway submitted by Rachael, Project Manager
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Try differently
James Clear via his 3-2-1 Newsletter
You’re more likely to unlock a big leap in performance by trying differently than by trying harder. You might be able to work 10% harder, but a different approach might work 10x better.
Productivity | Takeaway submitted by Hendrik-Jan, Lead Strategist
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Email is vintage
Jay Caspian Kang via The New York Times
"Perhaps email will never again be the preferred form of digital communication, but much like vinyl records, it may be able to provide a pleasant ritual that slows down the flood of notifications, if only for a moment." - Jay Caspian Kang
Email Marketing | Takeaway Submitted by Sophia, Content Marketer
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Take a shortcut
Google Docs Editors Help
Control + Shift + Up/Down arrow will move a line of copy in Google Docs up or down.
Productivity | Takeaway Submitted by Rachael, Project Manager
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Curiosity & Action
James Clear
"Curiosity is the beginning of knowledge. Action is the beginning of change."
Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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SEO goldmine
Julia Taylor via Search Engine Journal
Google’s “People Also Ask” section is a goldmine for your SEO strategy.
SEO | Takeaway Submitted by Rachael, Project Manager
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