Say 1 thing
Seth Godin via his blog
“Ads, instructions, industrial design—they all work better when they try to say one thing at a time.”
Writing | Takeaway Submitted by Rachael, Project Manager
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Schedule greatness
James Clear via his 3-2-1 Newsletter
“How would my daily schedule change if I did a little more of what I’m great at and a little less of what I’m not great at?”
Productivity | Takeaway Submitted by Rachael, Project Manager
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“Get” the headline
via Scripted
“A headline with a pun or a cultural reference is fun to write, but is it needed? Will people get it? Or will people spend too much time trying to ‘get’ your joke?”
Writing | Takeaway Submitted by Sophia, Content Marketer
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Be direct
via LinkedIn Conversion Copywriting Course
Make your copy direct, don’t make your audience interpret. Say what you mean and tell them what you want them to do next.
Email Marketing | Takeaway Submitted by Jessica, Email Marketer
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Reduce the line heights
Matej Latin via the UX Collective
Reduce the line height of headings. Make them distinct from the rest of the body copy—a clearer, single, typographic element.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Copywriting’s duties
via Learning to Write Marketing Copy LinkedIn Course
Copywriting should deliver significance, have a niche audience, and provide value.
Writing | Takeaway Submitted by Jessica, Email Marketer
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The “you” rule
via Linkedin Conversion Copywriting Course
Rewrite every line of copy from the prospect’s perspective using “you” and “your” wherever possible. People are more likely to engage and spend money on an offer when it feels specific and relevant to them.
Writing | Takeaway Submitted by Abigail, Email Marketer
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Use data that shows the full funnel
Bonnie Crater via MarketingProfs
Arrange regular meetings with colleagues outside of marketing to analyze full-funnel data. They can identify bottlenecks and guide upsell and cross-sell opportunities.
Technology | Takeaway Submitted by Rachael, Project Manager
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Exchange with your audience
Tracy Wallace via WorkWeek
Think about CTA copy as an exchange. When you ask your audience to act, they exchange time, money, attention, and contact or payment info for something of value.
Writing | Takeaway Submitted by Sophia, Content Marketer
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“Kill your darlings”
Taylor Dykes via Nielsen Norman Group
To begin the revision process, first step away from your work. Then, assess the parts you like or “your darlings.” Do they actually enhance the piece? If not, delete them.
Writing | Takeaway Submitted by Rachael, Project Manager
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