The Four U’s
Brian Clark via Copyblogger
The Four U’s approach to writing headlines: be USEFUL; create URGENCY; be UNIQUE; and do it all in an ULTRA-SPECIFIC way.
Writing | Takeaway Submitted by Sophia, Content Marketer
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Optimize with VOC
LinkedIn Conversion Copywriting Course
One of the best ways to get results from email sequences is by optimizing the plan itself. Choose when to include the best emails using Voice of Customer (VOC) data.
Email Marketing | Takeaway Submitted by Abigail, Email Marketer
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Be unique
Simon Linde via Inbox Collective
In copywriting, your goal isn’t just to be better—it’s to be unique.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Preview with care
Carin Slater via Litmus
As much as 24% of respondents look at the preview text first when deciding to open an email.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Linking Google Docs
To link to another Google Document as a "chip,” type @, then type the name of the document you want to link.
Productivity | Takeaway Submitted by Rachael, Project Manager
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Keep it short
Carin Slater via Litmus
What a preview text is and why you need to keep it under 90 characters.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Command Google
Tushar Pol via the Semrush Blog
Google search operators are special commands you can use to find more specific information in Google. You can use this information to optimize your SEO opportunities.
SEO | Takeaway Submitted by Rachael, Project Manager
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Break conventions
Simon Linde via Inbox Collective
Write something your readers won’t expect. Give them something they might not have seen before.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Subscribe to trust
HubSpot Academy Email Marketing Course
Putting an “unsubscribe” option in your emails actually helps keep readers subscribed because you're building trust.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Separate to-do’s
Allison Rimm via Harvard Business Review
Create 3 separate to-do lists—“List #1 is for important but non-time-sensitive projects. List #2 is for items that need to be completed today. List #3 is a not-to-do list, to remind me of things I’ve consciously decided aren’t worth my time today.”
Productivity | Takeaway Submitted by Abigail, Email Marketer
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