Homepage prowess
Neil Patel via his blog
A strong homepage with good SEO will target multiple relevant keywords.
SEO | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Mobile takes priority
via the HubSpot Email Marketing Course
Prioritize writing your email preview text for mobile rather than laptop.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Stop slide scrolling
Sneakaway Studio via Chrome Web Store
Chrome extension to stop slide scrolling in Google slides.
Technology | Takeaway Submitted by Sophia, Content Marketer
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The long and winding road
Carmen Collins via Content Marketing Institute
The customer journey is a never-in-a-straight-line, often looping, sometimes-stopping road.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Clear and clever can coexist
Ann Handley
"Don’t sacrifice clarity for clever. Start with clear. Layer on clever"
Writing | Takeaway Submitted by Rachael, Project Manager
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Tune-up your typography
The Better Web Type Course
“Typography can either flow like a masterpiece symphony performed by an in-tune orchestra or it can be a disjointed, flimsy song by a one-man band wannabe.”
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Stay short & sweet
Neil Patel via his blog
Short forms increase conversion rates. Don’t make prospects fill out questions that can wait until later in their buyer’s journey.
Conversion Rate Optimization | Takeaway Submitted by Rachael, Project Manager
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Adapt the content
via the HubSpot Email Marketing Course
Content should change based on a contact’s lifecycle stage. You shouldn’t talk to potential customers in the same way as ones that are already loyal.
Email Marketing | Takeaway Submitted by Jessica, Email Marketer
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Build your idea muscles
Eve Arnold via Medium
Like anything, the more intentional practice you put in, the better you get. Creating ideas is no different. You must practice coming up with ideas if you want to get better at brainstorming.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Take 5
James Clear via his 3-2-1 Newsletter
“It only takes five minutes to break the cycle. Five minutes of exercise, and you are back on the path. Five minutes of writing, and the manuscript is moving forward again.”
Productivity | Takeaway Submitted by Rachael, Project Manager
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