Creativity while OOO

Matty Merritt via Morning Brew

OOO messages with personality.

Writing | Takeaway Submitted by Rachael, Project Manager

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Build your brain trust

via ReThinking with Adam Grant

Your brain trust is a challenge network (as opposed to a support network). They’re the group of people who hold up a mirror and help you see your blind spots more clearly.

Teamwork | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Tell stories that show the benefit

via DTC Newsletter

When telling a story, "your product should be the reason for the resolution in your story and not the resolution itself.”

Writing | Takeaway Submitted by Sophia, Content Marketer

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Focus on open or click-through rates, not both

via HubSpot Academy Email Marketing Course

High open rate on your emails does not equal a high click-through rate! Don't do too many things in your email. Keep a focus on your goal. 

Email Marketing | Takeaway Submitted by Martha, Email Marketer

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Don’t ignore subject lines

via Active Campaign Blog

64% of people decide whether to open an email based on the email subject line.

Email Marketing | Takeaway Submitted by Rachael, Project Manager

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Use the power of conversation

Kieran Drew via Notion

Write as if you are talking to one person. It helps you write conversationally.

Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Be refused

Phil Agnew via his Nudge Podcast

Be willing to let people refuse your suggestions. This can lead to new conversations and ways of thinking.

Teamwork | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Test the elements

via the HubSpot Email Marketing Course

Emails are testable! Test different email elements (body copy, body design, body, images, cta, or signature) and see how they affect click rates.

Email Marketing | Takeaway Submitted by Martha, Email Marketer

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Hold your strong beliefs loosely

Adam Grant via TED Talk

Strong beliefs should be held loosely. At first, really commit to an idea, but when it doesn’t work, you let it go.

Teamwork | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Put your reviews in the spotlight

Michelle Martin via Hootsuite

Companies that put reviews from satisfied customers in the spotlight have an average 17.4% higher conversion rate than those that don’t.

Social Media | Takeaway submitted by Rachael, Project Manager

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