Brave the new
Ann Handley via her Total Annarchy Newsletter
“Be brave enough to suck at something new.”
Teamwork | Takeaway Submitted by Rachael, Project Manager
Read Source
To push vs. to pull
Kath Pey via MarTech
Email copy is different from web copy. Email is a push channel, while your website is a pull channel. Each channel should have unique copy characteristics.
Email Marketing | Takeaway Submitted by Abigail, Email Marketer
Read Source
Generic attracts generic
Alberto Cabas Vidani via The Writing Cooperative
“Generic prompts lead to generic headlines.” The prompt you type into ChatGPT matters.
Writing | Takeaway Submitted by Sophia, Content Marketer
Read Source
Look backward
Tom Foster via his Management Blog
What’s the most important thing you do? Looking back on the year, what one thing have you done that has had the most impact on your company?
Teamwork | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Ignore the predictions
The Content Marketing Institute Team
What’s a marketer to do with all this economic chatter?
Strategy & Planning | Takeaway Submitted by Rachael, Project Manager
Read Source
Headline equation
Kateryna Abrosymova via From Reads To Leads
Reader + Promise + Hype + SEO = Effective Headline.
Writing | Takeaway Submitted by Sophia, Content Marketer
Read Source
Don’t burn the solution bridge
Eszter Brhlik via Medium
Bridge the gap between problem and solution.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Hyphenate, don’t underscore
Google Search Central
Use hyphens to separate words in URLs. Not underscores. Hyphens help users and search engines identify concepts in the URL more easily.
SEO | Takeaway Submitted by Rachael, Project Manager
Read Source
Lost in translation
Adam Bryant via PwC
Tone and intent are easily lost in emails.
Teamwork | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Nurturing email leads
Ray Slater Berry via Userlist
The first email in a nurture campaign is when you have the most attention. This is an opportunity to deliver the most information when your signup is at their most curious.
Writing | Takeaway Submitted by Rachael, Project Manager
Read Source