Headline equation
Kateryna Abrosymova via From Reads To Leads
Reader + Promise + Hype + SEO = Effective Headline.
Writing | Takeaway Submitted by Sophia, Content Marketer
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Don’t burn the solution bridge
Eszter Brhlik via Medium
Bridge the gap between problem and solution.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Hyphenate, don’t underscore
Google Search Central
Use hyphens to separate words in URLs. Not underscores. Hyphens help users and search engines identify concepts in the URL more easily.
SEO | Takeaway Submitted by Rachael, Project Manager
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Lost in translation
Adam Bryant via PwC
Tone and intent are easily lost in emails.
Teamwork | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Nurturing email leads
Ray Slater Berry via Userlist
The first email in a nurture campaign is when you have the most attention. This is an opportunity to deliver the most information when your signup is at their most curious.
Writing | Takeaway Submitted by Rachael, Project Manager
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Progressive Disclosure
Dan Benoni via Growth.Design
Progressive Disclosure - Users are less overwhelmed if they're exposed to complex features later.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Performing through habits
James Clear
"Your results are largely a byproduct of your habits."
Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Create credibility
Eszter Brhlik via Medium
Add data to back up your claims.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Headlines are key
Brian Clark via Copyblogger
"On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest."
Writing | Takeaway Submitted by Sophia, Content Marketer
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Core Web Vitals
Neil Patel
1 in 2 visitors abandons a website that takes more than 6 seconds to load.
SEO | Takeaway Submitted by Rachael, Project Manager
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