Try differently
James Clear via his 3-2-1 Newsletter
You’re more likely to unlock a big leap in performance by trying differently than by trying harder. You might be able to work 10% harder, but a different approach might work 10x better.
Productivity | Takeaway submitted by Hendrik-Jan, Lead Strategist
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Email is vintage
Jay Caspian Kang via The New York Times
"Perhaps email will never again be the preferred form of digital communication, but much like vinyl records, it may be able to provide a pleasant ritual that slows down the flood of notifications, if only for a moment." - Jay Caspian Kang
Email Marketing | Takeaway Submitted by Sophia, Content Marketer
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Take a shortcut
Google Docs Editors Help
Control + Shift + Up/Down arrow will move a line of copy in Google Docs up or down.
Productivity | Takeaway Submitted by Rachael, Project Manager
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Curiosity & Action
James Clear
"Curiosity is the beginning of knowledge. Action is the beginning of change."
Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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SEO goldmine
Julia Taylor via Search Engine Journal
Google’s “People Also Ask” section is a goldmine for your SEO strategy.
SEO | Takeaway Submitted by Rachael, Project Manager
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The Four U’s
Brian Clark via Copyblogger
The Four U’s approach to writing headlines: be USEFUL; create URGENCY; be UNIQUE; and do it all in an ULTRA-SPECIFIC way.
Writing | Takeaway Submitted by Sophia, Content Marketer
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Optimize with VOC
LinkedIn Conversion Copywriting Course
One of the best ways to get results from email sequences is by optimizing the plan itself. Choose when to include the best emails using Voice of Customer (VOC) data.
Email Marketing | Takeaway Submitted by Abigail, Email Marketer
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Be unique
Simon Linde via Inbox Collective
In copywriting, your goal isn’t just to be better—it’s to be unique.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Preview with care
Carin Slater via Litmus
As much as 24% of respondents look at the preview text first when deciding to open an email.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Linking Google Docs
To link to another Google Document as a "chip,” type @, then type the name of the document you want to link.
Productivity | Takeaway Submitted by Rachael, Project Manager
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