The One Test
LinkedIn Conversion Copywriting Course
Identify and edit multiple messages down to one powerful message. Review your writing for long sentences, "ands," "buts," etc. Focus the reader's attention on a single takeaway.Writing | Takeaway Submitted by Abigail, Email Marketer
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The best time to send an email
Megan Marrs via WordStream
The best time to send an email depends on your audience. Test send times!
Email Marketing | Takeaway Submitted by Rachael, Project Manager
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Who scrolls
Tony Haile via Time
55% [of people] spent fewer than 15 seconds actively on a page. Align content with your audience’s purpose for visiting.
Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Unsure about AI? Learn how it works
Aatish Bhatia via New York Times
We’ve mentioned how ChatGPT can help your marketing team, but what is it really? And how does it work?
Technology | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Facebook Best Practices
Meta added resources to their "Professional Dashboard" to help performance.
Social Media | Takeaway Submitted by Sophia, Content Marketer
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Deepen attention using screen rhythm
Christopher Butler
Screen rhythm helps readers quickly find answers to their essential questions: What is this information? Is it relevant to me? What should I do next?
Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Use ChatGPT to create and sort keywords
Tobias Willmann via LinkedIn
ChatGPT can sort keywords into clusters. This could be a good way to ideate for pillar pages.
SEO | Takeaway Submitted by Sophia, Content Marketer
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Kill overkill
Jason Fried
Overkill is the dust that settles on the stuff that took a lot of energy to build or buy, but turned out not to be necessary.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Hack social media like Fiverr
Jack Appleby via Future Social
Use a native platform feature in an unexpected way to generate results. Bonus points if it's fun for your team in the process.
Social Media | Takeaway Submitted by Josiah, Web Writer
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Put relevant links in context
Adam Silver
Avoid sticky menus, instead keep links in context by adding a subscribe form to the end of a post or adding a CTA to a pricing section.
Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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