Progressive Disclosure
Dan Benoni via Growth.Design
Progressive Disclosure - Users are less overwhelmed if they're exposed to complex features later.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Performing through habits
James Clear
"Your results are largely a byproduct of your habits."
Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Create credibility
Eszter Brhlik via Medium
Add data to back up your claims.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Headlines are key
Brian Clark via Copyblogger
"On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest."
Writing | Takeaway Submitted by Sophia, Content Marketer
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Core Web Vitals
Neil Patel
1 in 2 visitors abandons a website that takes more than 6 seconds to load.
SEO | Takeaway Submitted by Rachael, Project Manager
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SEO with ChatGPT
Aleyda Solis via the #SEOFOMO Newsletter
Use ChatGPT to generate SEO-optimized titles for your page content. Ask it: “Generate X unique title tags, of a maximum of 60 characters, with these keywords for the following text…"
Technology | Takeaway Submitted by Sophia, Content Marketer
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Take advantage of the preview
Carin Slater via Litmus
Preview text is your subject line’s best friend. Optimize your reach by taking advantage of this tool.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Work with the fold
Christopher Butler via the Don't Think About the Future Newsletter
Organize your content! Information above the fold received 57% of a user’s viewing time and everything else—every “screenful of content” below the fold—received 17% or less.
Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Write controversially
Simon Linde via Inbox Collective
Write something controversial and make readers pause. Draw their attention with the same methods used on Tinder.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Overcome objections
LinkedIn Conversion Copywriting Course
Use the “even if” technique to overcome objections. “[Desirable outcome] even if [objection or anxiety].” Address the argument and drive your point home.
Writing | Takeaway Submitted by Abigail, Email Marketer
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