Keep it short

Carin Slater via Litmus

What a preview text is and why you need to keep it under 90 characters.

Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Command Google

Tushar Pol via the Semrush Blog

Google search operators are special commands you can use to find more specific information in Google. You can use this information to optimize your SEO opportunities.

SEO | Takeaway Submitted by Rachael, Project Manager

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Break conventions

Simon Linde via Inbox Collective

Write something your readers won’t expect. Give them something they might not have seen before.

Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Subscribe to trust

HubSpot Academy Email Marketing Course 

Putting an “unsubscribe” option in your emails actually helps keep readers subscribed because you're building trust.

Email Marketing | Takeaway Submitted by Martha, Email Marketer

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Separate to-do’s

Allison Rimm via Harvard Business Review  

Create 3 separate to-do lists—“List #1 is for important but non-time-sensitive projects. List #2 is for items that need to be completed today. List #3 is a not-to-do list, to remind me of things I’ve consciously decided aren’t worth my time today.”

Productivity | Takeaway Submitted by Abigail, Email Marketer

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Brave the new

Ann Handley via her Total Annarchy Newsletter   

“Be brave enough to suck at something new.”

Teamwork | Takeaway Submitted by Rachael, Project Manager

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To push vs. to pull

Kath Pey via MarTech    

Email copy is different from web copy. Email is a push channel, while your website is a pull channel. Each channel should have unique copy characteristics.

Email Marketing | Takeaway Submitted by Abigail, Email Marketer

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Generic attracts generic

Alberto Cabas Vidani via The Writing Cooperative

“Generic prompts lead to generic headlines.” The prompt you type into ChatGPT matters.

Writing | Takeaway Submitted by Sophia, Content Marketer

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Look backward

Tom Foster via his Management Blog

What’s the most important thing you do? Looking back on the year, what one thing have you done that has had the most impact on your company?

Teamwork | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Ignore the predictions

The Content Marketing Institute Team

What’s a marketer to do with all this economic chatter?

Strategy & Planning | Takeaway Submitted by Rachael, Project Manager

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