Maximize email clicks with three CTAs
Chase Dimond via Twitter
Don’t include just one CTA in your email, include three: one above the fold, one in the middle, one in the PS.
Email Marketing | Takeaway Submitted by Sophia, Content Marketer
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Describe your products in a rich way
Nancy Harhut via Marketing Millennials Podcast
Help people imagine what it’s like to own or use them, then hammer home the idea of not purchasing the product. Afraid to lose it, customers will add it to cart.
Writing | Takeaway Submitted by Sophia, Content Marketer
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Get inactive subscribers back on track
Neil Patel
Designate active and inactive users. Then create a specialized campaign designed to re-engage your inactive subscribers.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Try Clearscope to rank higher in Google
Clearscope
Clearscope’s report gives recommended edits to keywords, word count, and readability to improve site rankings.
SEO | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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The case for writing in an AI world
Farnam Street
Writing is the process by which you realize that you do not understand what you are talking about. Importantly, writing is also the process by which you figure it out.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Own your reviews by linking to the source
Edward Scott via Baymard Institute
Superficial “Stamps of Approval” on your site aren’t credible enough. Always link to third-party sources of reviews to maintain authenticity and save your users time.
Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Verify that your buttons are accessible
Oliver Schöndorfer via Pimp my Type
Buttons need contrast from their background just as much as button type needs to contrast the button color.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Think before ink
George Stenitzer via Crystal Clear Comms
The more you think about what you want to say, the easier it is to say.
Writing | Takeaway Submitted by Rachael, Project Manager
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Plan tasks according to your energy levels
Nicole Fallon via Business News Daily
If you find yourself drained after meetings, avoid working on high-priority, high-energy projects after a meeting. Instead, consider slotting email responses or another low-energy task during those times.
Productivity | Takeaway Submitted by Abigail, Email Marketer
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Hang your quotes and bullets
Mike Mai
Text should align to ensure the flow of reading. When letters align with letters, text blocks are uniform. Avoid distracting the eye with indents.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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