Revise your writing quicker with GrammarlyGO
GrammarlyGO
GrammarlyGO helped me write an email using its AI. However, it didn't catch that I was being negative.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Make outbound clicks additive, not required
Amanda Natividad via SparkToro
When you create content so valuable that it doesn’t need to be consumed off-platform, it becomes even more likely that your audience will like you, remember you, and trust you enough to eventually smash that CTA.
Social Media | Takeaway Submitted by Josiah, Web Writing Intern
Read Source
Practice your copywriting skills on…Tinder?
Simon Linde via Inbox Collective
Surprisingly, Tinder can produce some strong takeaways on copywriting. Dare to be different. Not everyone will love you, but that’s okay!
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Posting on LinkedIn? Try AuthoredUp
AuthoredUp
AuthoredUp is a handy Chrome extension for previewing how LinkedIn content will appear after it is posted. See where text will be cut off and how links will appear.
Social Media | Takeaway Submitted by Josiah, Web Writing Intern
Read Source
The origin of “BS” is … BS
Dan Lewis via Now I Know
The “bull” referenced in “BS” is likely not related to the animal. More likely, it’s a repurposed word from the Old French or modern Icelandic languages. Sorry, bulls!
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Expedite your copywriting with these prompts
Umar Arshad via ChatGPT Connect
ChatGPT copywriting prompts can help create personalized and highly effective marketing texts that will convince your ideal customer persona to take action.
Writing | Takeaway Submitted by Abigail, Email Marketer
Read Source
Tackle TikTok trends like the Miami Heat
Jack Appleby via Future Social
The Miami Heat illustrate how to use TikTok trends to your brand’s advantage. Always stay true to your product, your company’s values, and why a potential customer should care about your brand.
Social Media | Takeaway Submitted by Josiah, Web Writing Intern
Read Source
Create marketing personas using real problems
Rand Fishkin via SparkToro
Stock demographics, stereotypes, and assumptions aren’t helpful. Build your personas from actual research and in a way that's customized for the employees using them.
Strategy & Planning | Takeaway Submitted by Josiah, Web Writing Intern
Read Source
Meet your B2B leads where they are
Brent Adamson via Harvard Business Review
In a B2B selling environment, businesses should no longer simply push leads to sales conversations. Information should be digitally available to meet professionals at every stage of the buying process.
Account Management | Takeaway Submitted by Josiah, Web Writing Intern
Read Source
Dashes have different widths?
Mike Mai
“The em dash—the long dash—is for indicating a break in the sentence. The en dash…should be used for span or range of numbers. Hyphen is for hyphenation, duh!”
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source