Takeaways

SEO with ChatGPT

Aleyda Solis via the #SEOFOMO Newsletter

Use ChatGPT to generate SEO-optimized titles for your page content. Ask it: “Generate X unique title tags, of a maximum of 60 characters, with these keywords for the following text…"

Technology | Takeaway Submitted by Sophia, Content Marketer

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Take advantage of the preview

Carin Slater via Litmus

Preview text is your subject line’s best friend. Optimize your reach by taking advantage of this tool.

Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Work with the fold

Christopher Butler via the Don't Think About the Future Newsletter

Organize your content! Information above the fold received 57% of a user’s viewing time and everything else—every “screenful of content” below the fold—received 17% or less.

Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Write controversially

Simon Linde via Inbox Collective

Write something controversial and make readers pause. Draw their attention with the same methods used on Tinder.

Writing |  Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Overcome objections

LinkedIn Conversion Copywriting Course 

Use the “even if” technique to overcome objections. “[Desirable outcome] even if [objection or anxiety].” Address the argument and drive your point home.

Writing | Takeaway Submitted by Abigail, Email Marketer

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Brainstorming with ChatGPT

Sam Szuchan via LinkedIn

Give ChatGPT a list of top performing content (social media or blog posts) and ask it to iterate ideas off of that.

Writing | Takeaway Submitted by Sophia, Content Marketer

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Disabled buttons

Adam Silver

The problem with disabled buttons and what to do instead.

Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Prep for the best

Farnam Street Media Inc.

Doing your best isn’t about the result. It’s about the preparation. It’s about the position you find yourself in before you do whatever you are doing.

Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Minimum contrast

Oliver Schöndorfer via Pimp my Type

UI components need a minimum contrast.

Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Starters and finishers

Slava Polonski, PhD via UX Collective

Your team needs a better balance between starters and finishers—it's not just about having the right resources, technology, or strategy — it’s also about having the right mix of people.

Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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