Why A/B testing should be targeted
Eva Ascarza via Harvard Business Review
“Don’t simply attempt to measure the overall effectiveness of a campaign among all customers, but explore which types of customers will be most sensitive to certain interventions.”
Conversion Rate Optimization | Takeaway Submitted by Josiah, Web Writing Intern
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An ugly truth about SEO
Niel Patel
“It takes an average of 6 months to rank on the first page of Google for a new page.”
SEO | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Email marketing 101
Chase Dimond via LinkedIn
"1: Get their attention (subject line), 2: Increase their interest (preview text), 3: Keep them engaged (body copy), 4: Add urgency/FOMO (PS, PPS), 5: Make them click (CTA)"
Email Marketing | Takeaway Submitted by Josiah, Web Writing Intern
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Avoid centered text
Oliver Schöndorfer via Pimp my Type
“Center aligned type across multiple lines is exhausting to read.”
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Choose where to invest your time
James Clear via The 3-2-1 Newsletter
“One of the most critical skills in life—and yet never taught in school—is choosing where to direct your attention.”
Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Connect-the-dots Copywriting
LinkedIn Conversion Copywriting Course
“First comes the list, or the prospect you’re speaking to, then comes the offer, the thing you’re coaching your list to say yes to, and in the end comes the copy, the words you’re using to get the list to say yes to the offer.”
Writing | Takeaway Submitted by Abigail, Email Marketer
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Maximize your engagement on LinkedIn
Benjamin Watkins via Medium
People are drawn to specific, bite-sized, and scannable posts. Use numbers in your hook to set expectations, then list your points or examples with bullets.
Social Media | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Try our favorite uses for ChatGPT
Bright Orange Thread Team
Getting more thorough, unbiased answers than Google; asking for examples on a topic, as a substitute for brainstorming; and responding to Google reviews (with some edits to keep things human).
Productivity | Takeaway Submitted by Abigail and Sophia, Email Marketers
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Unsure of where to start with UX? Learn the basics
Tim Neusesser via Nielsen Norman Group
“User Experience (UX) is about creating and improving people’s experiences in their everyday life and work.”
Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Try the “Getting Things Done” method
David Allen via GTD
Capture, Clarify, Organize, Reflect, Engage.Productivity | Takeaway Submitted by Abigail, Email Marketer
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