Home » Becoming a Client

How You Become a Client of Bright Orange Thread

1x1.png

Becoming a BOT client means progressing through four conversations...

  1. Connecting
  2. Exploring
  3. Planning
  4. Deciding

During these conversations, we review and discuss your business’s marketing goals and future plans over Zoom.

We’ll also make sure our personalities and businesses are professionally compatible.

1x1.png

This ensures you, the business leader, and I, the marketing strategist, are on the same page.

The goal is to see if…

  • We can help you
  • You want our help

Keep reading for a bigger look at what we’ll chat about each time…

QA-Illustration.png

Connecting

We begin with a 30-minute conversation.

The back and forth, the questions we ask each other, and how we answer them will be valuable insights into how well we're likely to work together.

You will ask the myriad of questions on your mind to see if we’re a company you want to work with.

This is where I get to ask the questions to see if you fit into our Ideal Client Profile—if you’re a client that fits well in our process and needs the skills we bring to the table.

I’ve refined these questions from years of experience talking to potential clients.

Together, we’ll work to answer the bigger question:

“Is your firm, are you, in the right stage of your marketing life, where Bright Orange Thread can help move you forward?”

1x1.png

Exploring

Next, we’ll have our exploratory discussion.

During this conversation, we're going to dive deeper into some of the more nitty-gritty details of our professional fit.

It’s about us discussing, in detail...

  • your objectives
  • your company operations
  • your marketing history
Dial-Illustration.png

Planning

These talks are where we lay out marketing roadmaps and dive into the dollars.

In this conversation, we review your…

  • Conversion Funnel
  • Customer Lifetime Value
  • Client Acquisition Cost
  • Marketing Budget
  • Marketing Plans
Chart-Illustration-cropped.png

Conversion Funnel

This outlines how your prospects go through the buyer’s journey from the awareness stage to the consideration stage and to the decision stage, where they can become a customer.

Customer Lifetime Value

This is how much revenue a customer is expected to bring in over the entire course of their relationship with your business.

As a rule of thumb, our customers have customers with a Customer Lifetime Value of more than $5,000, ideally more than $10,000.

Client Acquisition Cost

This will normally be between 5 and 15% of your Customer Lifetime Value.

It’s how much you’re willing to invest in obtaining each individual customer.

To give you a better understanding of how much this might be for your business, we take you through a Marketing Budget Gut Check.

We do this with a series of questions that help the numbers pop into your head.

We then reinterpret that into a SMART (specific, measurable, achievable, relevant, time-bound) goal of how many new clients you want in the next year.

As a rule of thumb, we work with clients whose Client Acquisition Cost is around $500 to $2,000.

Marketing Budget

We will use the Client Acquisition Cost and your Marketing Budget Gut Check to reverse engineer what your budget should be.

Then, contrast those with the budget numbers you had in mind when reaching out to us and other agencies.

Marketing Plans

Once we have a general idea of your goals for marketing, I’ll put together two to three different marketing courses of action that fit within your budget.

In reviewing this spreadsheet, you can leverage your instincts on how to fit together...

  • how you want to proceed
  • how aggressively you wish to proceed

The plan is almost more of a recommendation because, remember, how we win is educating and guiding you on the potential of the paths forward.

Deciding

This is our final pre-partnership conversation, our fork in the road, and our last conversation with you as a prospect.

It’s where we both ask, once and for all, “Are we a fit?”


courage-in-marketing.png

Bright Orange Thread exclusively works with 12 clients. Check out the list and claim your spot.

1x1.png

Featured Work View All →

  • 337% Increase in Revenue from Marketing Sparks Growth for Local Electric Company

    I’m really pleased with the results of marketing. Marketing through multiple avenues has definitely increased our brand awareness.

    View Project
    Revenue from Marketing Sparks Growth

  • 257 Roofing Leads in 12 Months

    We received so many new roof calls this summer, which is surprising because July is usually a slow month for us. While other roofing contractors had been slow this summer, prospects easily found us on Google when they looked up a local roofing contractor. It was satisfying to see firsthand the SEO work Bright Orange Thread is doing for us pay off.

    View Project
    When Local Expertise Ranks

  • Increase in Traffic & Online Leads Through Landing Pages & Pay Per Click Campaign

    The campaign has greatly increased our exposure...We're the first company both new & existing customer see

    View Project
    Google Ads Generates Leads for Propane Co.

  • Homepage Reorganization Decreases Bounce Rate for Project Management Company

    We saw a 27% increase in web inquiries from the year prior, and closed four of those opportunities which brought in more than $1.5M in revenue for the year.

    View Project
    Co. Decreases Bounce Rates With Homepage Reorganization

  • Increase User Engagement with Easy-to-Find Content

    We like the new look. The new content structure makes it easy for people to find what they need.

    View Project
    User Engagement Increases With Easy-to-Find Content

  • Propane Company Earns $23 in Revenue for Every $1 Invested in Online Marketing

    We’re the first company prospects see when they search Google for propane in our service area. Being more visible helps us win more customers.

    View Project
    Propane Co. Earns $23 for Every $1 Invested

  • One-Page Website That Packs a Big Punch

    We are so pleased with our new website. Thanks for all your hard work!

    View Project
    Tomark Industries

  • Website Strengthens Credibility of a Local Business

    We had a dated website that wasn’t bringing in many new leads. As a busy small business we had no time to research how to build a website. Calling BOT was one of the best decisions we made. The entire process was seamless and they made sure we understood everything every step of the way!

    View Project
    Bringing in New Leads With a Website Refresher

  • Logo Design That Reels in Prospective Customers

    View Project
    F&S Boatworks

  • Water Marketing Website Connects with Prospect Pain Points by Showcasing "Problems We Solve"

    To launch my website, I realized I would either need to focus 3 weeks of my time to get a DIY site, or invest in a pro. The best part of hiring a pro was the dialogue, which was a conversation I couldn’t have with myself.

    View Project
    Water Marketing Website Connects With Project Pain Points

  • Strong Design Refresh Saves Money and Time on Development of New Website

    View Project
    Our Moving Concierge

  • 374% Increase in Social Media Views Drives More Traffic to Website

    View Project
    374% Increase in Social Media Views Drives More Traffic to Website

  • Not-For-Profit Financial Worth Proven Through Content Visualization of Annual Report

    The Bright Orange Thread team brought CPS'S work and value literally to life, adding interactivity and a wealth of content that simply isn't possible with print.

    View Project
    Center for Produce Safety

  • Customers Increase Propane Company’s 5-Star Reviews by over100%

    View Project
    Increase 5★ Reviews by nearly 100%