Quality + Expectations = Satisfaction
“Misunderstandings are frustrating and energy-consuming. Set expectations upfront to create clarity. Set expectations for others and ask when you’re not clear on what they expect of you. End all meetings with clarity about action items, responsibilit...
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You got it backwards
Every week, we’re answering common questions from CEOs about marketing. Here’s this week’s question... “Why are people not finding my message?”...
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Wobble before you win
Your first time on a bike was a flop. The wobbles, the inevitable tumble, the second (or third) attempt before you really got the hang of it. Marketing’s not much different. ...
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CEO Self-Esteem Gut Check
You tried _______ marketing. It didn’t work. And that result is telling you something....
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Cheap Wins Are Losers
You won a round of golf… But only because your buddy had a worse day than you did. It’s a win. But it doesn’t feel great. Don’t settle for cheap wins like this in your business....
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Your bookkeeper vs. Mike Tyson
You wouldn’t send a lightweight into the ring to fight Mike Tyson. Just like you wouldn’t make your bookkeeper responsible for closing a deal. They’re fantastic at balancing the books but can’t read the room like a salesperson can. It’s a clear misa...
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Pause to go fast
Click rates are stagnant. Conversions are zero. Your marketing is fast-forwarding to failure. You’re trying everything, every tactic you or anyone on your team can think of, and the numbers aren’t moving. Hit pause....
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How to make Google swoon
Every week, we’re answering common questions from CEOs about marketing. Here is this week’s question… “What do I need to know about SEO?” Three things: traffic, content, and backlinks. SEO is about traffic on your website. The goal of SEO is to lead ...
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Name Your Baby
Every week, we’re answering common questions from CEOs about marketing. Here’s this week’s question… “Why can’t I turn marketing over to someone else?”...
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Flip flops are for the beach, not marketing
Every week, we’re answering common questions from CEOs about marketing. Here is this week’s question... “How do I keep my marketing on track?”...
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