CEO Self-Esteem Gut Check
You tried _______ marketing.
It didn’t work.
And that result is telling you something.
It might be telling you your marketing is in the wrong place or targeting the wrong demographic.
Yet too often, the brain chatter, that twisting in your stomach, gets in the way of learning from the “failure.”
So, you pivot your marketing. Hard.
I get it.
You don’t have confidence in your marketing decisions—you just want leads, any leads, for your business.
Good marketing requires healthy self-esteem.
You need the marketing self-esteem to chase the right leads.
That’s why you need to define and write down your Ideal Client Profile.
An Ideal Client is one that brings profit and joy to your business.
So build your marketing self-esteem by writing a really good Ideal Client Profile that will include…
- Your best clients
- Why you love working with them
- Problems you help them solve
- Goals you help them reach
- Demographics
- Titles of decision-makers/influencers
It will be the foundation of all your marketing decisions, including the quality of present and future relationships.
You won’t say yes to a non-ideal client in the name of cash flow when you should say no.
It’s time to give your marketing self-esteem a gut check.
Download the Ideal Client Workbook.
