Cheap Wins Are Losers

You won a round of golf…

But only because your buddy had a worse day than you did.

It’s a win.

But it doesn’t feel great.

Don’t settle for cheap wins like this in your business.

Adjusting your services or lowering prices just to have a client sign on with no fuss might seem great at first. 

Then you find you’re bending over backward to provide services that don’t align with your passion or expertise. 

Sure, it’s profitable, but does it also make your employees groan when they get a call from this client? 

The good wins, the real wins, are when you win your Ideal Client.

Your Ideal Clients are…

• Clients that are not only profitable, but align perfectly with your core offerings and values.
• Clients that you and your staff love working with.

These relationships don’t just bring profit; they bring joy. 

Aim for the wins that help you, your team, and your business thrive in the long term. 

It starts with knowing exactly who your Ideal Clients are. 

Use our 6 Step Ideal Client Profile Workbook today and start building your marketing strategy around customers who bring you profit and joy.