You got it backwards
Every week, we’re answering common questions from CEOs about marketing. Here’s this week’s question...
“Why are people not finding my message?”
You need to flip your mindset.
It’s your message’s responsibility to find people, not the other way around.
You don’t want your message to find just any people.
You want your marketing to find your people, the ones that bring your business profit and joy.
These Ideal Clients are who you should focus all of your marketing efforts on.
You need to determine where your Ideal Clients hang out.
Your marketing won’t work if you’re focused on Google Ads while your
Ideal Clients are looking for a trusted advisor.
You need to find out where they hang out and then funnel your content to them.
Read the map to where your Ideal Clients are by breaking down their...
- Demographics
- Challenges they have
- Goals they want to meet
- Buying behavior
Then, write it all down.
Stop wasting your marketing dollars guessing at where to send your message.
Use your Ideal Client Profile and make your message find your people.
