Trusted Board of Advisors
In the early days of Bright Orange Thread, I was a professor. I was running my business like a professor, not a business leader. I soon realized I needed to absorb more strategic business thinking to help grow Bright Orange Thread.
So, I joined a peer advisory board. And it completely transformed my business. I regularly consult with my business peers when I need to bounce off an idea about Bright Orange Thread's business, sales, culture, and more.
Smartest Soundbites from BOT's Board of Advisors
"Delegate what you aren’t good at and don’t want to do."
"Getting in the door of your prospects is about creating multiple different touch points."
"Every brand has a story. Tell the story only you can tell."
"Marketing takes discipline."
"No one tells you selling is a key driver of success when launching your company."
"The less involved the owner is in the business, the more valuable it is."
"Boring is the most risky strategy."
Steve Van Valin
"Accountability is powerful. Done well, it transforms. Done poorly, it tears apart."
"Don't shy away from asking difficult questions of your sales prospects. Ask them kindly."
Featured Work View Portfolio →
Propane Company Earns $23 in Revenue for Every $1 Invested in Online Marketing
We’re the first company prospects see when they search Google for propane in our service area. Being more visible helps us win more customers.View Project
Increase User Engagement with Easy-to-Find Content
We like the new look. The new content structure makes it easy for people to find what they need.View Project
Kauffman Gas - PPC Campaign and Landing Pages
Increase in Traffic & Online Leads Through Landing Pages & Pay Per Click Campaign
The campaign has greatly increased our exposure...We're the first company both new & existing customer seeView Project
Lead Generation Site Increases Online Inquiries by 27%
We saw a 27% increase in web inquiries from the year prior, and closed four of those opportunities which brought in more than $1.5M in revenue for the year.View Project