Is Your Biz Healthier Than Your Self-esteem?
Your relationships will rarely be healthier than your self-esteem. James Clear shared this blurb of wisdom. And it got me thinking about how confidence applies to marketing. The language you use in your marketing needs to project confidence… Confiden...
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Rescue Marketing Dollars
Your marketing efforts need to be guided and purposeful. If they’re not, you’re just throwing money at social media posts or ad campaigns without knowing if they’re actually working.And it’s next to impossible to guide your team in effective marketin...
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Hey CEO, Stop Thinking so Much
Hey, CEO, you’re thinking too much.You’re sitting at the dinner table.But your mind is somewhere else.Another decision to make. Another fire to put out. Another night where work lingers long after you’ve closed your laptop.I get it.You care deeply ab...
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Why Walks are so Crucial to BOT
It’s a crisp day. The sun is barely peeking through the trees, and I’m out on one of my daily walks—earbuds in, podcast playing. I’m not thinking about work...not yet. I’m lost in a conversation about soccer strategies or the psychology of decision-...
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When RACI or DARE Fail, SHIT Happens
It’s 3:00 PM on a Tuesday. You’re sitting in a conference room, surrounded by your team. A hushed silence fills the room. No one wants to step up. The roles are unclear. So, maybe you’ll try a framework to clarify roles....
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Masterful Marketing Decisions Made Effortless
Your buddy is raving about how well his company has been doing with his Facebook ads. But the ads you ran months ago didn’t result in even 1 lead. That just means he found a tactic that works for his company. What works for him may not work for you. ...
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SEO's Not Dead-It's Just Evolving
Let me make a bold prediction… SEO—the tried-and-true method of getting your business noticed online—is no longer the silver bullet it once was. Especially if you’re just stepping into content marketing for the first time. AI isn’t just a passing tre...
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Mom, your Company’s Instagram Post is Pathetic!
“Mom, your company’s Instagram post is pathetic!” Ouch. Nothing like some brutally opinionated words from your child to make you wonder if you are still relevant. At a mastermind meeting, another leader boasted about how their company was “killing it...
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Stop Giving Smart People More Work
You’ve got a super bright person on your team, so they can do marketing, too, right? They’ve shown you what they’re capable of, and they’re undeniably smart. They’re a hard worker, know the ins and outs of their working environment, and have helped y...
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Yes, but why yours?
Don’t hold their hands. They already know the basics. They’ve spent hours typing questions into Google search bars and AI chat boxes. They’ve scrolled through three other articles and scanned five forums....
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