Stop Giving Smart People More Work

You’ve got a super bright person on your team, so they can do marketing, too, right?

They’ve shown you what they’re capable of, and they’re undeniably smart. They’re a hard worker, know the ins and outs of their working environment, and have helped you win many clients. But that doesn’t mean they’re a marketer.

You can’t turn your smartest employees into marketers.

We have seen this a few times; the person in charge of the HR function is helping with marketing. They are super valuable to have on your team. Human resource specialists are great communicators who read the room well. They follow procedures and formulas to a tee.

However, marketing requires experimental strategies. It counts on communication, but rarely is it face-to-face. Marketing is less about following the rules and more about inventing and thinking outside of the box.

Your marketing should be a series of managed experiments. Your message needs fresh language. Your marketing has to be persuasive and informative.

Don’t overestimate your employees’ ability to be marketing specialists—leave it to the experts.

This applies to you, too.

Along with making your HR specialist a marketing generalist, you have made yourself the marketing leader. And it is stressing you out. It diverts you from what you want to focus on, building a company that helps all of the family.

You’re busy, and you have plenty of tasks unrelated to marketing to keep up with.

Our job is to market your company for you.

You don’t want to be committing random acts of marketing to keep up with hot trends. You want to have a plan.

We can guide you to make that plan and to stick with it. Our systematic approach builds trust with your clients consistently over time.

But there’s more to it. Access the Marketing Plan to start revamping your business’ marketing strategy.