Rescue Marketing Dollars

Your marketing efforts need to be guided and purposeful.

If they’re not, you’re just throwing money at social media posts or ad campaigns without knowing if they’re actually working.

And it’s next to impossible to guide your team in effective marketing.

The right marketing framework for you needs to be a lot of things, but an integral aspect is that it won’t stretch your team thin or surpass budget limits; it will be compatible with your existing resources.

These are three elements to take into account when selecting your marketing framework.

1. Staff

The framework must be simple enough for you to lead with and simple enough for your marketing personnel to follow, no matter how much is on their plate.

Schedule weekly meetings to stay up to date on the results of your marketing efforts.

2. Technology
What tools does your chosen framework happen to mention? Automation tools? Customer relationship management (CRM) software? Website analytics?

If you're going to market your brand online, you cannot skimp on this. Expect to budget $200-$1,000 per month on marketing technology alone. This brings us to the last thing…

3. Budget
Your company’s established budget is nonnegotiable, and you wouldn’t want it to be.

Marketing campaigns can add up, especially if you’re not tracking their ROI.

If your budget is smaller, the marketing framework you choose should be one that doesn’t break the bank and has room for exploring what works before making huge investments.

Lead Strong Marketing with an Effective Framework
You can't lead your team effectively when you’re just throwing money at random acts of marketing and hoping they stick.

Following a framework that adheres to your company’s capabilities makes marketing decisions easier and stronger.

Find the framework that works for you and your team with our guide to choosing the right marketing framework.