Is Your Biz Healthier Than Your Self-esteem?
Your relationships will rarely be healthier than your self-esteem.
James Clear shared this blurb of wisdom.
And it got me thinking about how confidence applies to marketing.
The language you use in your marketing needs to project confidence…
Confidence in your business, in yourself, and in your employees.
Your relationships with clients and prospects will reflect your marketing’s self-esteem.
No one has faith in a company with vague messaging, just begging you to buy with a tempting discount price.
Examples of low self-esteem marketing are…
- Making huge claims without backing them up (World’s Best Cup of Coffee)
- Miracle worker (Lose 20 pounds in a week without diet or exercise)
- Promoting a major discount just for getting in contact with you. ($250 off the first consultation)
- Spouting off huge numbers without showing evidence or how you got there. (100% success rate)
- Being a fearmonger all the time. (Your business will collapse without my service)
- Creating urgency for no reason. (Only 2 spots available! But your calendar is actually wide open)
This low self-esteem marketing will attract clients who will underpay and expect you to overdeliver.
Examples of confident marketing, on the other hand, are…
- Giving away expertise for free to help prospective clients figure out what their problem is and what the solutions are
- Showing real data and metrics. It doesn’t always make you look perfect, but it makes you trustworthy
- Backing up claims with real testimonials and real case studies
- Being honest about the people you can’t help and your limitations
- Showing and being clear and concise in your process and prices
- Showing the benefits of your product or service and examples of the outcome
High self-esteem marketing will attract your ideal clients—clients who value your expertise.
The Answer Vault gives you high self-esteem.
It’s a framework to help you give away your expertise, tuned to how people buy.
Your marketing will answer their questions instead of over-promising what you can do. You won’t come across like a used car salesman offering just about anything to close the deal.
Start here with the 12-point, 12-minute Answer Vault Content Audit to determine if you're marketing confidently or not.
