Signs You Need a Website Redesign in 2021
Your website is your propane/oil company’s strongest marketing and sales tool. Since technology and design trends are constantly changing, it’s wise to invest time making sure your website is evolving with the times. You have a few months until the n...
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3 Website Fixes to Make Before Your First 55 Degree Day
Cold weather has arrived for many of us and you’ve probably been busy making plans to ensure this season is a profitable one. More than ever, people are visiting your website to learn about you. Since your propane/oil company’s website is the corne...
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Website Differentiators to Win Customers This Winter
Your website is the virtual face of your propane/oil company. You want it to be attractive, easy to use, and personal. Otherwise, you could be missing lucrative business opportunities. Website visitors make snap judgments on whether to stay or go. Yo...
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3 Simple Ways to Get More Reviews on Google
With so many fuel providers to choose from, potential customers often look online to see what types of things people are saying about your company. Having lots of positive Google reviews is a great way to boost your propane/oil company’s credibility!...
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Why Speed is Important for Your Propane Website
People have a short attention span when visiting sites online. They expect fast results which means you need to provide them with a website that loads quickly. You have about 5 seconds to make a good first impression on your website. A site bogged do...
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Year-End Email
Hi Oliver, I hope all is going well and strong for the Bright Brothers. “We’ve done surprisingly well this year…” is what I hear a lot recently. Somewhere in there, I hear a sigh of relief after a tumultuous 24+ months. But really, I hear a payback ...
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Why You Should Wait Until Spring to Redesign Your Website
Your website is the corner of your marketing strategy and in today’s digital world, websites are critical. Your site needs to look the part and have the features needed to make your customer’s lives easier. As a seasonal business, the timing of a we...
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How Email Marketing Can Win You New Service Work Before Winter Hits
The busy season is fast approaching. Before you know it, your delivery routes will be full and your guys will be trucking across town to keep homes warm. Right now is the perfect time to send your team on service calls before they are slammed with d...
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3 Marketing Initiatives to Start in September to Boost Sales Through February
As we bid summer adieu, it’s important that you start taking initiatives to market your propane/oil company for the upcoming colder months. For energy delivery companies, the fall challenge is keeping customers happy while simultaneously working to a...
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Mistakes Customer Service Reps Make That Lose Propane/Oil Sales
Your Customer Service Representatives are your company’s front line and play a critical role in your brand’s overall success. They are the gatekeepers to great propane sales. But propane/gas companies have a problem. Customer Service Reps aren’t sale...
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