3 Website Fixes to Make Before Your First 55 Degree Day
Cold weather has arrived for many of us and you’ve probably been busy making plans to ensure this season is a profitable one.
More than ever, people are visiting your website to learn about you.
Since your propane/oil company’s website is the cornerstone of your marketing strategy, you’ll want to dust it off so that it is winter ready!
Here are 3 easy fixes you can make to keep your website up-to-date. This will guarantee that you make a great first impression and prove to potential customers that you assist them with all their propane/oil needs.
Add an Online Payment Tool to Your Website
Customers love convenience. And paying bills online is a convenience that is ubiquitous in our lives.
Adding a payment portal to your website is one more convenience you can deliver to your customers.
The truth is, adding a payment system to your site can be simple. It can often be set up and integrated in less than one day, depending on your website!
Add Reviews to your Website
Google reviews are a powerful tool that proves your legitimacy as a business. Oftentimes, the first thing someone will do is Google your business and you want to turn that into an advantage!
Having no Google reviews may have people question whether or not you are a legit propane/oil company. This will ultimately leave potential customers lukewarm about doing business with you.
And most importantly, nobody is a better advocate for your business than a raving fan! This praise will prove that your company puts customer service above all else!
Here are some simple ways to get more Google reviews:
Ask over the phone
Just finished having a great conversation with a customer over the phone? Take this opportunity to ask for a review!
Harness the power of email
Sending a well-timed invitation to review your business to your VIPs can make a big difference. For example, try sending an email to your existing customers requesting that they review your service.
Send texts after deliveries
A quick message such as: “We thank you for your business and would love to hear from you in the form of a review!” can make a big difference!
Make Sure Your Site is Fast
Nothing is more frustrating than a slow website. People have short attention spans and if your site is giving them dial-up deja vu, they are likely to get turned off and leave.
This means you are losing potential sales over something that can be avoided.
The best way to speed up your site is to avoid crowded servicers which slow everything down.
There are many web hosts that are optimized for speed, particularly for WordPress websites.
Don’t Know Where to Begin? Hire a Marketing Agency to Help!
These may seem like small changes but they will equate to big results for your company. You don’t need technical expertise to get your website winter ready but chances are, you’re probably pretty busy already.
A good course of action is to hire a marketing firm to do the heavy lifting for you! With a little help, your website will be in top winter shape!
