3 Marketing Initiatives to Start in September to Boost Sales Through February
As we bid summer adieu, it’s important that you start taking initiatives to market your propane/oil company for the upcoming colder months.
For energy delivery companies, the fall challenge is keeping customers happy while simultaneously working to attract new leads. To get you started, here are 3 tips to help ensure the busy season is a profitable one!
Keep Current Customers Engaged With Email Marketing
You always want to be attracting new customers. But as any savvy business owner will tell you, marketing to your current customers is just as important. Maybe more so.
For one thing, it’s less expensive to sell to existing customers than to new ones. Your customers already know that you provide a great service. This is why an email marketing campaign is so important.
With winter coming, your prospects are going to need propane or oil. It’s your job to remind them that you will be there ready to provide it!
Customers also love sales, deals, and coupons. Email marketing puts your services right in their inbox—and allows you to give them the incentive to act now.
Target Specific Groups of Prospects Using Social Media Leads
While you’re keeping an eye on your current customers, don’t forget that new ones are the key to growth. Of all social media networks, Facebook is excellent for locally-based businesses. Facebook is a great way to hone in on your target audience and build new customer relationships.
Fall is a perfect time to start getting a bit more aggressive with your social media marketing campaigns. The weather is just starting to change and you’ll want to start reminding your audience that’d be wise to start planning for the cold months.
Facebook Advertising will enable you to target your audience using factors such as location, age, interests, and fuel use. Be sure to post engaging content letting prospects know about your services.
If you are looking for a way to manage your social media postings, Hootsuite is a great tool, especially if you are utilizing multiple platforms. By getting ahead of posting content, you’ll be laying the groundwork for future winter sales!
Share Worthwhile Content with Current and Future Customers
All of this is very well and good but if you don’t have engaging offers and content to share, it’s not going to get you very far.
Valuable content will ensure that you build positive relationships with customers and prospects. Blogs, offers, coupons, and helpful information are all things that can be shared via email marketing and social media campaigns.
Sharing useful content will show that you are a trustworthy and helpful company. For example, you can send a monthly reminder for homeowners to change their furnace filters. Remember, you want to inform and engage. Don’t make it all about you!
Share other people’s content and avoid the traditional marketing strategy of “Sell! Sell! Sell!”. This will only turn off prospects. People love feel-good content so if your company supports any charities, you have a great opportunity to share appealing content!
Start Planning Today to Ensure More Winter Leads Tomorrow!
Planning your propane company’s marketing strategy around the seasons can help reel in new customers and generate more money. September is the perfect time to get the ball rolling. It’s not so warm that propane/oil content is not relevant but it’s early enough in the season to begin the process of gathering new customers.
So start planning today for a profitable and informative marketing campaign!
