Website Differentiators to Win Customers This Winter

Your website is the virtual face of your propane/oil company. You want it to be attractive, easy to use, and personal. Otherwise, you could be missing lucrative business opportunities.

Website visitors make snap judgments on whether to stay or go. You only have about 5 seconds to make an impression before losing a potential lead. If your website can survive that snap judgment, you increase your chances of gaining a new customer.

So what are some ways to make your website stand out from the pack?

Reviews Near the Top

Let your fans do the talking by putting customer reviews near the top of your website. This is a simple and easy trick that will show new visitors just what makes you so great.

People seek out social proof that they are making the right decision by choosing your company. When they are in need of an oil/propane delivery, they want to be able to see that you will get the job done right, and oftentimes, a review is the first thing they notice about you.

Providing this type of information will give your company more credibility and increase your likelihood of gaining a new customer.

REAL Photos of Your Team

Photos are one of the most important visual aspects of your site. 

Boring stock photos that everyone has seen a thousand times are not going to make you stand out from the crowd. The best thing you can do is use your own photos!

Use high-quality pictures of your real team doing the work you do best. This will give your page a unique and personal touch.

Payment Portal

Customers love convenience. And paying bills online is a convenience that is ubiquitous in our lives.

Adding a payment portal to your website is one more convenience you can deliver to your customers.  

The truth is, adding a payment system to your site can be simple. It can often be set up and integrated in less than one day, depending on your website! 

Add a Clickable & Visible Number to Increase Sales Calls

Buying propane or oil is a quick buying cycle. Sometimes, waiting 1 day to get back to someone who emailed you can cost you in sales.

If you only include your company’s phone number on the contact page, it’s time to rethink your design choice. 

Many times, website visitors are not going to click through your contact page to find your number. 

Linking your number at the top of your website will make you more appealing than most of your competition and will help jumpstart your sales cycle.

The phone number is loud, clear, and clickable on this propane website, making it easy for prospects to call.

Calls to Action that Convert

A call to action is an invitation to a user to take some kind of desired action. They might be pushing people to subscribe to your emails or to input information. Whatever the case, you want to make sure you are implementing persuasive copywriting to make them more effective.

More clicks equal more propane/oil sales so get creative with your CTAs! Use power words such as “instant” and “free” to capture attention and generate more clicks. 

CTAs should also be concise and clear with their message. Give your customers a reason why they should take the desired action. Offers such as coupons or whitepapers are often a good way to achieve this.

An Awesome Website is Within Your Grasp!

By utilizing this strategy, you can help propel your website into a powerful marketing tool. 

So don't be afraid to stand out!