Why You Should Wait Until Spring to Redesign Your Website

Your website is the corner of your marketing strategy and in today’s digital world, websites are critical.

Your site needs to look the part and have the features needed to make your customer’s lives easier. As a seasonal business, the timing of a website refresh is important. With the busy season coming up, now is not the best time for you to redesign your website.

Here’s why you should consider a site refresh in the spring and what you can start doing NOW to improve digital business this fall and winter.

Why Wait Until Spring for a Redesign

Busy season is well, busy! You don’t have the time to invest in a big project such as a total website refresh. 

Your website is your story which means it’s important that you share who you are with your design partner. And while your partner should be able to run with that story, you want to be there to provide your input.

Waiting a few months will ensure you can give your story your full attention.

Think About Your Website and Marketing Priorities

You’ll want to put serious thought into the type of website you want. For example:

• Do you want a lead generation website or a brochure site?
• Who will manage your website?
• How will your website fit into your marketing big picture?
• You need to think about  your website and marketing priorities 

Neglecting to give these questions your attention could result in a website that isn’t living up to its full potential.

Don’t Disrupt Busy Season Website Traffic 

Properly planned website launches shouldn’t have a negative effect on user experience. But in some cases, a website redesign can impact your search engine ranking temporarily. 

Strategic measures should be taken so SEO impact is minimal, which it often is.  You don’t want to struggle with Google rankings during a January deep freeze.

What You Can Do Now to Sell More Gallons This Fall and Winter

Our suggestion to put off the website redesign is appealing because you don’t have to do it right away. That said, I am sure you still want to grow and sell more gallons than last year. Here are my recommendations:

Email marketing campaign 

With a mailing list, you are ready to spread the word about your services, products, news, or events. 

For businesses that have frequent sales, deals, or coupons, you can put them directly in the hands of your subscribers so they’ll be more likely to use them.

Google Ads 

Google Ads gives propane/oil companies the opportunity to drive website traffic with a budget that works for you. More traffic means more opportunities to convert anonymous website visitors into paying customers.

Go digital by offering payment forms on your website 

Payment tools don't have to be overly complicated or intimidating for your business. The extra work of launching a payment form might seem like something you don't want to take on now. 

But your customers don't want the extra work of calling or sending a check. Seeing an online payment option is a selling point for many prospects. 

Plan Now, Launch Later 

Gearing up for fall means you’ll have a lot on your plate. 

A website redesign is a major project and a critical part of your marketing strategy. Our advice is to spend your time NOW on marketing initiatives that will drive leads.

Going digital is more important than ever and a website redesign should be on your mind. 

If you’re considering redesigning your propane/oil website, we’re here to tell you it’s best to wait until spring. 

Don’t Know Where to Begin? Hire a Marketing Agency to Help!

If you are considering a full website redesign in the spring, hiring an outside agency will help you avoid feeling overwhelmed. After all, it’s a daunting task that requires time, effort, and expertise. A marketing agency will work with you to make sure your website is fresh, modern, and user friendly!