How Email Marketing Can Win You New Service Work Before Winter Hits
The busy season is fast approaching. Before you know it, your delivery routes will be full and your guys will be trucking across town to keep homes warm.
Right now is the perfect time to send your team on service calls before they are slammed with deliveries.
The only problem is: your customers aren’t thinking about servicing their furnace as they soak up the last days of summer.
As their trusted propane or oil provider, you need to give them a friendly reminder.
Don’t wait for them to call. Get in front of them.
Email marketing is a proven and effective tactic to capture your customers’ attention and encourage them to schedule service with you.
Here are 3 reasons to use email marketing to fill your service schedule.
Email is a Direct Line of Communication With Your Customers
With email, you are not marketing to the masses.
You are emailing to customers who already recognize and trust you. This makes marketing to them a whole lot easier.
When they see your name pop up in their inbox they think, “I know them, let me see what they have to say.”
These customers are warm leads. Right off the bat, they are more likely to take action.
Email Delivers Big ROI
Email marketing is an effective tactic that allows for a direct line of communication with your customers and guides them down the sales funnel until they make a purchase.
You can use email marketing to boost your revenue by turning website visitors into customers and by nurturing relationships with current customers. Research shows 66% of customers make a purchase as a result of an email marketing message.
Keep in mind that many email marketing platforms like MailChimp are free, which is great if you’re working on a tight budget. Plus, platforms like these allow you to send your contacts an email in under an hour.
Customers Prefer Email Communication
Over 7 out of 10 US consumers prefer to receive email communications from businesses instead of direct mail, SMS, and push messages.
Email marketing is so popular with customers because it’s convenient, instant, and personal. When the content is tailor-made for the reader, they feel valued.
Let them know you are there for all their needs. Neglecting to foster an email campaign to your customers means you’re missing opportunities to grow your business.
Strapped for Time? Hire a Marketing Agency to Promote Your Company!
If you feel like you don’t have time for an email marketing campaign then it’s time to consider enlisting outside help. Hiring a marketing firm will increase your conversion rates and marketing ROI.
Don’t let digital marketing fall to the bottom of your list. Email marketing will give your company that extra oomph you need during the busy season!
