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Showing blog posts in: B2B Marketing Strategy


5 Signs Your Propane Gas Company is Ready for an Online Marketing Investment

As the manager of a local propane company, it’s easy to feel like a traffic controller, standing in the middle of a 4-way intersection. You’re bumper-to-bumper…

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How to Win a Steady Flow of Leads with a Referral Campaign

Word-of-mouth referrals are an invaluable source of business in the propane gas industry. A referral from a friend or neighbor goes a long way because people trust people they know. …

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Best Practices for Creating a Content Marketing Strategy for B2B Firms

When it comes to creating a content marketing strategy, content matters. Duh, right? But, there is much more to your content marketing strategy than first meets the eye. Content is…

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Ways VP’s of Marketing Can Focus on Their B2B Marketing Plan

And Get Out of the Tactical Mud When we talk to VP’s of Marketing for B2B companies, we always hear a variation on a familiar refrain: &ldquo…

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How to Conduct a Successful Marketing Audit for Your Propane Company

ROI. It's the bottom line, isn't it? Especially in marketing. What's the best way to figure out which strategies are working and increasing your profits and…

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