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One Metric to Prove Customers Originated From Inbound Marketing

Empower your marketing team by proving they are responsible for sales-qualified leads.  B2B leads just don't walk through the door. Tech firms, professional service…

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B2B Tech CEOs:

Why You Need Your Marketing Team to Calculate Cost Per Lead

There’s a lot going on in your organization. Marketing, advertising, relationship management, and more. You can’t sweat the small stuff: You need to focus on the…

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The Marketing Metric that Proves Whether Your Impacting Customers

Show sales teams and CEOs that marketing has an impact on buyer behaviors Sometimes, sales and marketing teams aren’t on the same page. Sales teams get the credit…

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Lead Gen:

Why a Lower Cost Per Lead
Costs More in the Long Run

Cost per lead is an important marketing metric that helps you plan your marketing spend. But what is the right price of an inbound marketing lead? $5? $500?

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What is CPL?

Formula to Calculate Cost Per Lead

Knowing How Much a Lead Costs Makes Your Marketing More Strategic Cost Per Lead is the first formula in a string of marketing metrics that will help you gauge the…

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