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Showing blog posts in: Marketing Metrics


How a Marketing Audit can Improve Conversion Rates and Marketing Strategy

Marketing is a series of experiments. With each blog post, whitepaper, or campaign, you hope for good results. This means rising traffic, click-throughs, and conversions. But when your traffic is standing still and you aren’t seeing conversions, it’s...

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Posted on May 30, 2017 In Marketing Metrics

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One Metric to Prove Customers Originated From Inbound Marketing

Empower your marketing team by proving they are responsible for sales-qualified leads. B2B leads just don't walk through the door. Tech firms, professional service firms, and other B2B businesses must work hard to fill their pipeline. As a VP or di...

Posted on April 20, 2016 In Marketing Metrics

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B2B Tech CEOs: Why You Need Your Marketing Team to Calculate Cost Per Lead

There’s a lot going on in your organization. Marketing, advertising, relationship management, and more. You can’t sweat the small stuff: You need to focus on the big picture.The key is to make sure your teams are tracking and reporting on their per...

Posted on April 15, 2016 In Marketing Metrics

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The Marketing Metric that Proves Whether You’re Impacting Customers

Show sales teams and CEOs that marketing has an impact on buyer behaviors Sometimes, sales and marketing teams aren’t on the same page. Sales teams get the credit as “closers” and revenue drivers. Marketing teams on the other hand struggle to directl...

Posted on April 08, 2016 In Marketing Metrics

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Lead Gen: Why a Lower Cost Per Lead Costs More in the Long Run

Cost per lead is an important marketing metric that helps you plan your marketing spend. But what is the right price of an inbound marketing lead? $5? $500?...

Posted on March 11, 2016 In Marketing Metrics

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What is CPL: How to Calculate Cost Per Lead

Knowing your Cost Per Lead will help you make more strategic marketing decisions Cost Per Lead is the first formula in a string of marketing metrics that will help you gauge the effectiveness of your marketing. Whether you are purchasing a list, col...

Posted on February 26, 2016 In Marketing Metrics

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