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Showing blog posts in: Copywriting

5 Reasons Propane Company Owners Are Wrong About Blogging

Many propane companies don’t blog on their websites. We have learned that one reason is many propane company owners just don’t think blogging is worth their time and energy. So I want to demonstrate that blogging is an untapped opportunity for small ...


Posted on December 15, 2017 In Content Marketing, Copywriting, Inbound Marketing

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How Blogging Won Our Client the #0 Spot 3x in 1 Week

The higher your web page or blog post shows up in search results, the more likely a person will click on it. Simple enough, right? Wrong. There’s a lot that goes into ranking high in search results. We geeked out over a lot of technical marketing tac...


Posted on October 12, 2017 In Copywriting, SEO, Success Stories

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How To Write An About Page For Your Propane Company That Doesn’t Make People Yawn

We’ve said it before, and we’ll say it again: your About Page is your second most visited page on your website. It’s only outmatched by your homepage, so make it count! Unfortunately, many propane companies use the About Page to tell their business’ ...


Posted on September 29, 2017 In Copywriting, Writing for the Web

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CM 101: Writing for the Web: The Power of Copywriting

We are exposed to hundreds of pieces of content every day — blog posts, news articles, images, videos. As a marketer, how do you cut through the noise and make your content stand out to your target audience? There are many factors that go into makin...

Posted on November 08, 2016 In Content Marketing, Copywriting, Inbound Marketing

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4 Reasons to Hire an Expert Writer for Your Website

Don’t Hire an Expert to Write Your Copy. Hire an Expert Writer. Full disclosure: I, Hendrik-Jan, did not write this post. I hired a writer. When you’re the VP of Marketing tasked with launching a website in four months, your deadlines loom over you l...

Posted on July 27, 2016 In Copywriting

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Calls-To-Actions Need Specific Language and Good Design

Generate more conversions with better CTAs “Read More!”, “Click Here!”, or the simplest of them all, “more »” - these a just a few overused calls-to-action scattered throughout countless websites, emails, and landing pages. But these generic calls-to...

Posted on April 29, 2016 In Copywriting

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Writing for the Web: Declaring Page Content

Studies show that 80% of users do not scroll below the fold. Why? Because they aren’t confident the content below the fold will have the answer. When writing for the web, you need to give reassurance up front.Fact: Web users don’t read. They scan....

Posted on September 30, 2015 In Copywriting, Writing for the Web

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3 web writing strategies to make your content more effective

Making content stand out in a sea of digital media is not always easy. Your work faces a lot of competition, and your audience has very little time. While your insights are valuable, they won’t be received if they don’t grab and maintain the user’s ...

Posted on April 26, 2013 In Copywriting

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Content Marketing: 3 Critical Tips to Ensure Your Content is Valued

One of today's greatest marketing strategies, content marketing helps businesses build relationships with customers and prospects through the dissemination and sharing of valuable information. It's marketing without the hard sell.The outlets in whi...

Posted on February 28, 2012 In Content Marketing, Copywriting

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What We Read #1: Writing for the Web Tips

How do you establish a positive user experience through copy?Great user experiences don't happen by accident. Present your readers with organized, scannable copy that will capture attention quickly and convey messages clearly. Doing so will help i...

Posted on January 25, 2011 In Content Marketing, Copywriting

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