Our Blog

Showing posts in: Copywriting


Design and copywriting should work together

André Spiteri via Rocksalt Copy Creatives Get writers and designers together from the start. Even a ...

Posted on June 16, 2023 in Design, Copywriting, Marketing Untied, TeamWork

Read Post

How To Write An About Page For Your Propane Company That Doesn’t Make People Yawn

We’ve said it before, and we’ll say it again: your About Page is your second most visited page on yo...

How_to_Write_An_About_Page_For_Your_Propane_Company_That_Doesn’t_Make_People_Yawn-larger.jpg

Posted on April 09, 2020 in Copywriting, Writing for the Web, Propane Marketing

Read Post

5 Reasons Propane Company Owners Are Wrong About Blogging

Many propane companies don’t blog on their websites. We have learned that one reason is many propane...

5-reasons-propane-company-owners-wrong-about-blogging.jpeg

Posted on December 15, 2017 in Content Marketing, Copywriting, Inbound Marketing

Read Post

How Blogging Won Our Client the #0 Spot 3x in 1 Week

The higher your web page or blog post shows up in search results, the more likely a person will clic...

main-image-featured-snippet-case-study-Kauffman-Gas-v3.jpg

Posted on October 12, 2017 in Copywriting, SEO, Success Stories, Propane Marketing

Read Post

CM 101: Writing for the Web: The Power of Copywriting

We are exposed to hundreds of pieces of content every day — blog posts, news articles, images, video...

Posted on November 08, 2016 in Content Marketing, Copywriting, Inbound Marketing

Read Post

4 Reasons to Hire an Expert Writer for Your Website

Don’t Hire an Expert to Write Your Copy. Hire an Expert Writer. Full disclosure: I, Hendrik-Jan, did...

Posted on July 27, 2016 in Copywriting

Read Post

Calls-To-Actions Need Specific Language and Good Design

Generate more conversions with better CTAs “Read More!”, “Click Here!”, or the simplest of them all,...

Posted on April 29, 2016 in Copywriting

Read Post

Writing for the Web: Declaring Page Content

Studies show that 80% of users do not scroll below the fold. Why? Because they aren’t confident the ...

Posted on September 30, 2015 in Copywriting, Writing for the Web

Read Post

3 web writing strategies to make your content more effective

Making content stand out in a sea of digital media is not always easy. Your work faces a lot of com...

Posted on April 26, 2013 in Copywriting

Read Post

Content Marketing: 3 Critical Tips to Ensure Your Content is Valued

One of today's greatest marketing strategies, content marketing helps businesses build relationships...

Posted on February 28, 2012 in Content Marketing, Copywriting

Read Post

1 2

Be a Bright Marketer

Improve your website & online marketing strategy with resources, tips, and insights delivered to your inbox 1-2 times per week.

Subscribe to the Bright Orange Thread Content Library today for instant access to these resources!