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Showing blog posts in: Content Marketing


5 Ways Online Marketing Tactics Beat Traditional Methods

As a local propane company, you probably leverage a combination of offline and online marketing tactics. Maybe you invest in traditional offline tactics like billboards, Yellow Pages, or print ads…

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Why You Need to Place Your Phone Number at the Top of Your Propane Company’s Website

Like many propane companies, your website may only list your phone number on your Contact page. 56 out of 100 propane sites we checked do exactly that. I bring this up because…

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5 Reasons Propane Company Owners Are Wrong About Blogging

Many propane companies don’t blog on their websites. We have learned that one reason is many propane company owners just don’t think blogging is worth their…

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Why Your Propane Sales Team Needs a Marketing Budget

As a local propane gas company, creating a marketing budget probably isn't the first thing on your to-do list. But, your sales team is thirsty. The well of leads…

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5 Signs Your Propane Gas Company is Ready for an Online Marketing Investment

As the manager of a local propane company, it’s easy to feel like a traffic controller, standing in the middle of a 4-way intersection. You’re bumper-to-bumper…

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How to Win a Steady Flow of Leads with a Referral Campaign

Word-of-mouth referrals are an invaluable source of business in the propane gas industry. A referral from a friend or neighbor goes a long way because people trust people they know. …

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5 Best Practices for Successful
B2B Marketing Strategies

Create a strategy that builds customer relationships Your B2B marketing strategy has many factors: Your industry Your brand Your buyer persona(s) And more... And because of this, no 2…

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5 Blogging Best Practices to Rank High in Search Engines

You won’t convert any visitors if they can’t find your blog in search results, so... Rank on the first page. You can be found on page 1, 10,…

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Blogging Best Practices: Calls to Action that Convert

You want more than high traffic on your website, you want conversions. Placing offers on your pages and posts helps you guide visitors through their buyer’s journey. …

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Content Marketing 101:

Offers: The Next Step in Content Marketing

What Gated Content Is and Why You Need It Without offers, you are not content marketing; you’re just producing content. Great content will get your brand out there.…

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