Showing posts in: Writing

---

Writing for the Web: Always Be Answering

In the classic film “Glengarry Glen Ross,” Alec Baldwin played the hard-driving sales trainer whose ...

Posted on November 05, 2018 in Writing for the Web, Writing

Read Post

Website Redesigns Don't Need to Be a Time Suck: Consider the One-Page Website

The website for your business is not meeting your needs. It looks drab and old. Maybe it is hard to ...

Posted on April 13, 2018 in Websites, Writing

Read Post

CM 101: Writing for the Web: The Power of Copywriting

We are exposed to hundreds of pieces of content every day — blog posts, news articles, images, video...

Posted on November 08, 2016 in Content Marketing, Copywriting, Inbound Marketing, Writing

Read Post

4 Reasons to Hire an Expert Writer for Your Website

Don’t Hire an Expert to Write Your Copy. Hire an Expert Writer. Full disclosure: I, Hendrik-Jan, did...

Posted on July 27, 2016 in Copywriting, Productivity, Writing

Read Post

Writing for the Web: 9 Tips for Creating an Engaging ‘About Page’

Analytics show that your About Page is the second most visited page on your website. Only your Homep...

Posted on June 15, 2016 in Writing

Read Post

Chunkify! Part 7: Compelling Conclusions That Inspire Action

Tell ‘em what you told ‘em Tell ‘em what to do next One Page Exercise One BIG mistake marketers oft...

Posted on November 11, 2015 in Writing for the Web, Writing

Read Post

Chunkify! Part 6: Improve SEO Value And Readability With Better Formatting

Human Formatting vs Search Engine Formatting Strategies That Improve Formatting and SEO Formatting: ...

Posted on November 04, 2015 in Writing for the Web, Writing

Read Post

Chunkify! Part 5: Using Lists to Break Up Content

Like a list, I’m going to keep this post short and sweet. Here is what you need to know about using ...

Posted on October 28, 2015 in Writing for the Web, Writing

Read Post

Chunkify! Part 4: Writing Better Paragraphs

Why short paragraphs are important 5 Tips on writing better paragraphs Online tools to check paragra...

Posted on October 21, 2015 in Writing for the Web, Writing

Read Post

Chunkify! Part 3: A Page People Can Scan and Get the Big Idea

Users don’t read long paragraphs People should get the “gist” without reading your paragraphs How to...

Posted on October 14, 2015 in Writing for the Web, Writing

Read Post