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Showing blog posts in: Email Marketing


5 Ways Online Marketing Tactics Beat Traditional Methods

As a local propane company, you probably leverage a combination of offline and online marketing tactics. Maybe you invest in traditional offline tactics like billboards, Yellow Pages, or print ads because it’s what you’ve always done. But in today’s ...

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Posted on February 09, 2018 In Content Marketing, SEO, Email Marketing, Social Media

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CM 101: Why Email Newsletters Win

Your inbox is packed. You lose important emails and they just never stop coming! Email sucks. Some marketers ignore email as a platform because they think prospects are inundated. They go to social media channels like Twitter and LinkedIn instead to ...

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Posted on November 16, 2016 In Content Marketing, Inbound Marketing, Email Marketing

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5 Takeaways from the #EmailMasterClass

Last week, I brushed up on some email marketing stats and best practices with HubSpot’s Email Marketing Master Class.I always tell companies that email should be the first platform they target (before diving into social media, be confident in your ...

Posted on December 08, 2015 In Email Marketing, Webinars

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Would You Give Up Your Email Address for Toffee Blondies?

Well, it’s not that simple. This is a story about double gated content, a story about a print publisher trying to increase the size of their email list....

Posted on October 26, 2015 In User Experience, Email Marketing

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Lead Scoring Non-business emails

A common assumption many marketers make is that leads with a company email address are more valuable than leads with a gmail/hotmail address....

Posted on May 08, 2015 In Email Marketing

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Create an Email Marketing Campaign that Generates Results

Email is one of the most effective and profitable marketing channels for B2B and B2C—achieving higher click-through rates and ROI than other popular channels (91% consumers use email once daily). A consistent and effective email marketing campaign i...

Posted on June 05, 2013 In Email Marketing

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Every website needs an Email Marketing Campaign

With frequent email campaigns, you can keep your business top-of-mind with subscribers and drive them to your website or company blog, ultimately increasing the chances of a sale....

Posted on June 22, 2010 In Email Marketing

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