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Here’s Your Wake Up Call: Put Your Number on Top!

Push ahead of the competition and grow your business by following these steps to improve your phone ...

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Posted on September 17, 2021 in Content Marketing, Design, User Experience, Propane Marketing

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Get More Winter Propane Leads by Putting Your Phone Number at the Top of Your Website

The busy winter propane season is well underway. Your phone is probably already ringing off the hook...

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Posted on February 12, 2019 in Content Marketing, Design, User Experience, Propane Marketing

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Why You Need to Place Your Phone Number at the Top of Your Propane Company’s Website

Like many propane companies, your website may only list your phone number on your Contact page. 56 o...

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Posted on December 22, 2017 in Content Marketing, Design, User Experience, Propane Marketing

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5 Ways to Boost User Engagement on Your Website

Every business has a website, but in this age of instant gratification and smartphone surfing, just ...

Posted on May 16, 2016 in User Experience

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3 Principles to Ensure Your Website Strengthens Your Relationship With Prospects

Build stronger relationships with prospects by shaping the interactions people have with your websit...

Posted on December 07, 2015 in User Experience

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Cleverness, Clickbait, and Correctness - Why Headlines are Important

Many users only read the headline. NPR’s article, Readers React To Headlines Gone Wrong, has convinc...

Posted on November 17, 2015 in User Experience

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Would You Give Up Your Email Address for Toffee Blondies?

Well, it’s not that simple. This is a story about double gated content, a story about a print publis...

Posted on October 26, 2015 in User Experience, Email Marketing

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Usability Don’t: User self-identification in the login process

Users on the web don’t like to self-identify who they are (it’s hard enough in real life). Student, ...

Posted on July 17, 2015 in User Experience

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Speaking Navigation

A sleek new web design trend is catching on amongst B2B websites. I'm sure you've seen it before...l...

Posted on July 13, 2015 in User Experience

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Video Backgrounds - when NOT to use them

Sleek video backgrounds are the latest trend in web design. Many B2Bs that like to stay on the cutti...

Posted on April 29, 2015 in User Experience, Most Popular

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