Our Blog

Showing blog posts in: User Experience


Why You Need to Place Your Phone Number at the Top of Your Propane Company’s Website

Like many propane companies, your website may only list your phone number on your Contact page. 56 out of 100 propane sites we checked do exactly that. I bring this up because you’d think website visitors would be more than willing to click through t...

phone-number-top-of-site-blog-post-v2.jpg

Posted on December 22, 2017 In Content Marketing, Design, User Experience

Read More »


5 Ways to Boost User Engagement on Your Website

Every business has a website, but in this age of instant gratification and smartphone surfing, just having a website isn't enough. You need to have a website that demands users' attentions, and which they find friendly, and engaging.That's a tall o...

Posted on May 16, 2016 In User Experience

Read More »


3 Principles to Ensure Your Website Strengthens Your Relationship With Prospects

Build stronger relationships with prospects by shaping the interactions people have with your website. Interactions are more than technological features on your site - interactions are about language, structure, and calls to action. Strategic impleme...

Posted on December 07, 2015 In User Experience

Read More »


Cleverness, Clickbait, and Correctness - Why Headlines are Important

Many users only read the headline. NPR’s article, Readers React To Headlines Gone Wrong, has convinced us of the importance of a headline even more.This headline informs and intrigues users by posing a question.Yes, your headline should accura...

Posted on November 17, 2015 In User Experience

Read More »


Would You Give Up Your Email Address for Toffee Blondies?

Well, it’s not that simple. This is a story about double gated content, a story about a print publisher trying to increase the size of their email list....

Posted on October 26, 2015 In User Experience, Email Marketing

Read More »


Usability Don’t: User self-identification in the login process

Users on the web don’t like to self-identify who they are (it’s hard enough in real life). Student, parent, donor, member – I could be any or all of these things at any given time.When trying to access an account, deciding “who am I?” to your busin...

Posted on July 17, 2015 In User Experience

Read More »


Speaking Navigation

A sleek new web design trend is catching on amongst B2B websites. I'm sure you've seen it before...lots of white space, a vague heading, and almost nothing else on the page....

Posted on July 13, 2015 In User Experience

Read More »


Homepage Peel – Gimmicks

Posted on July 10, 2015 In User Experience, Homepage Peels

Read More »


Video Backgrounds - when NOT to use them

Sleek video backgrounds are the latest trend in web design. Many B2Bs that like to stay on the cutting edge have adopted this trend on their sites. But are the full screen loops of blurred city traffic, zoomed in shots of fingers typing, or the mute...

Posted on April 29, 2015 In User Experience, Most Popular

Read More »


Usability Kudo of the Day - Easy logins

Logging into websites is not always easy. Every so often you just forget which username and password. And if you try to many combinations, sometimes they lock you out (just to make sure you’re not a spambot trying to hack into the site)....

Posted on October 14, 2013 In User Experience

Read More »


1 2 3

Get More Bright Ideas

Improve your website & online marketing strategy with resources, tips, and insights delivered to your inbox every 2 weeks.

Subscribe to the Bright Orange Thread Content Library today for instant access to these resources!

Sign up today!