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Get More Winter Propane Leads by Putting Your Phone Number at the Top of Your Website

The busy winter propane season is well underway. Your phone is probably already ringing off the hook.  People who are running out of heat and need help ASAP are looking at your website for your phone number so they can call you for fast service. But ...


Posted on February 12, 2019 In Content Marketing, Design, User Experience

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Why You Need to Place Your Phone Number at the Top of Your Propane Company’s Website

Like many propane companies, your website may only list your phone number on your Contact page. 56 out of 100 propane sites we checked do exactly that. I bring this up because you’d think website visitors would be more than willing to click through t...


Posted on December 22, 2017 In Content Marketing, Design, User Experience

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5 Ways to Boost User Engagement on Your Website

Every business has a website, but in this age of instant gratification and smartphone surfing, just having a website isn't enough. You need to have a website that demands users' attentions, and which they find friendly, and engaging.That's a tall o...

Posted on May 16, 2016 In User Experience

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3 Principles to Ensure Your Website Strengthens Your Relationship With Prospects

Build stronger relationships with prospects by shaping the interactions people have with your website. Interactions are more than technological features on your site - interactions are about language, structure, and calls to action. Strategic impleme...

Posted on December 07, 2015 In User Experience

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Cleverness, Clickbait, and Correctness - Why Headlines are Important

Many users only read the headline. NPR’s article, Readers React To Headlines Gone Wrong, has convinced us of the importance of a headline even more.This headline informs and intrigues users by posing a question.Yes, your headline should accura...

Posted on November 17, 2015 In User Experience

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Would You Give Up Your Email Address for Toffee Blondies?

Well, it’s not that simple. This is a story about double gated content, a story about a print publisher trying to increase the size of their email list....

Posted on October 26, 2015 In User Experience, Email Marketing

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Usability Don’t: User self-identification in the login process

Users on the web don’t like to self-identify who they are (it’s hard enough in real life). Student, parent, donor, member – I could be any or all of these things at any given time.When trying to access an account, deciding “who am I?” to your busin...

Posted on July 17, 2015 In User Experience

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Speaking Navigation

A sleek new web design trend is catching on amongst B2B websites. I'm sure you've seen it before...lots of white space, a vague heading, and almost nothing else on the page....

Posted on July 13, 2015 In User Experience

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Homepage Peel – Gimmicks

Posted on July 10, 2015 In User Experience, Homepage Peels

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Video Backgrounds - when NOT to use them

Sleek video backgrounds are the latest trend in web design. Many B2Bs that like to stay on the cutting edge have adopted this trend on their sites. But are the full screen loops of blurred city traffic, zoomed in shots of fingers typing, or the mute...

Posted on April 29, 2015 In User Experience, Most Popular

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