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Showing blog posts in: Inbound Marketing


5 Reasons Propane Company Owners Are Wrong About Blogging

Many propane companies don’t blog on their websites. We have learned that one reason is many propane company owners just don’t think blogging is worth their time and energy. So I want to demonstrate that blogging is an untapped opportunity for small ...

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Posted on December 15, 2017 In Content Marketing, Copywriting, Inbound Marketing

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Propane Gas Marketing: 3 Reasons Your Propane Company Should Hire a Salesperson

Guest Post by Bill Morrow As a leader of a small propane company, you’re probably used to wearing many hats. You handle operations, customer support, sales proposals, scheduling deliveries, and more: You’re busy! But beware: you’ll hurt your bottom-l...

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Posted on September 13, 2017 In Inbound Marketing, Guest Posts

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Why Your Propane Gas Sales Team Needs a Marketing Budget

As a local propane gas company, creating a marketing budget probably isn't the first thing on your to-do list. But, your sales team is thirsty.The well of leads has dried up. The sales team is sitting around waiting for the phone to ring.What sal...

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Posted on August 08, 2017 In Content Marketing, Inbound Marketing

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5 Best Practices for Successful B2B Marketing Strategies

Create a strategy that builds customer relationships Your B2B marketing strategy has many factors: Your industry Your brand Your buyer persona(s) And more... And because of this, no 2 strategies ever turn out the same. Sorry, you can’t copy someone e...

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Posted on April 28, 2017 In Content Marketing, Inbound Marketing

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Blogging Best Practices: Calls to Action that Convert

You want more than high traffic on your website, you want conversions. Placing offers on your pages and posts helps you guide visitors through their buyer’s journey. Your blog posts help prospective buyers learn more about their problems. By offering...

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Posted on March 27, 2017 In Content Marketing, Inbound Marketing

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4 Marketing Activities to Outsource and Why

Marketing Teams Work Many Roles Strategic Thinker. Communicator. Writer. Website manager. SEO expert. Designer....

Posted on January 06, 2017 In Inbound Marketing

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CM 101: Offers: The Next Step in Content Marketing

What Gated Content Is and Why You Need It Without offers, you are not content marketing; you’re just producing content. Great content will get your brand out there. Great offers will bring in leads and eventually, sales. In this post we will discuss:...

Posted on December 01, 2016 In Content Marketing, Inbound Marketing

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CM 101: Video: The New King of Content

They say that content is king, well video is the king of them all What is the quickest way to establish trust and communicate with a visitor to your website? The answer is everywhere but seemingly absent on so many websites. Nothing is more brilliant...

Posted on November 29, 2016 In Content Marketing, Inbound Marketing, Landing Pages

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CM 101: Infographics: How to Stand out in a Sea of Words

Two million blog posts are written EVERY DAY! What if there were a way to make your content stand out and cut through the noise? Here’s a hint: your brain thinks in images, not letters and words. When communicating with an audience, take advantage of...

Posted on November 22, 2016 In Content Marketing, Inbound Marketing

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CM 101: Why Email Newsletters Win

Your inbox is packed. You lose important emails and they just never stop coming! Email sucks. Some marketers ignore email as a platform because they think prospects are inundated. They go to social media channels like Twitter and LinkedIn instead to ...

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Posted on November 16, 2016 In Content Marketing, Inbound Marketing, Email Marketing

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